Social eCommerce / (Record no. 1473)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 02635nam a2200289 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MIUC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200219151751.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170824s2014 caua 001 | eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781449366360 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MIUC |
| Language of cataloging | eng |
| Transcribing agency | MIUC |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 3177 |
| Personal name | Spencer, Stephan M. |
| 952 ## - Items | |
| Itemnumber | 1797 |
| 245 10 - TITLE STATEMENT | |
| Title | Social eCommerce / |
| Statement of responsibility, etc. | Stephan Spencer, Jimmy Harding, and Jennifer Sheahan. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | First edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Beijing, etc: |
| Name of publisher, distributor, etc. | O'reilly, |
| Date of publication, distribution, etc. | 2014. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxx, 276 p : |
| Other physical details | ill. b&w ; |
| Dimensions | 24 cm. |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type term | text |
| 500 ## - GENERAL NOTE | |
| General note | On cover: "Increasing sales and extending brand reach". |
| -- | Includes index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Ch. 1. The social media landscape -- <br/>Ch. 2. Basic social media strategy -- <br/>Ch. 3. Marketing strategy: physical goods -- <br/>Ch. 4. Marketing strategy: digital goods and services -- <br/>Ch. 5. Local services and storefronts -- <br/>Ch. 6. Designing and testing ads on Facebook -- <br/>Ch. 7. Guerrilla marketing -- <br/>Ch. 8. Professional presence and damage control -- <br/>Ch. 9. Keeping up with changes -- <br/>Ch. 10. Book promotion -- <br/>Ch. 11. Event promotion -- <br/>Ch. 12. Social search engine optimization -- <br/>Ch. 13. Influencer outreach -- <br/>Ch. 14. Affiliate marketing and MLM. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Want to make money online? Then ignore social media at your own risk. Social media is vital if you want to your business to thrive, and though you can't control the conversations, you can influence them. This book will teach you how. If mismanaged, social media can create more noise than signal. It can be a time and energy suck - for you and your audience. Or worse still, it can become an echo chamber for negative PR. If done well, guerrilla social media marketing can help you persuade, command attention, establish dialogue, differentiate yourself, capture new markets, and outmaneuver the competition - all on a shoestring budget. Whether you're selling digital goods and services, physical goods, or local services, this book has the answers. Strategize and optimize your social presence in ways you didn't know were possible Drive more clicks and sales with better-performing Facebook ads Develop remarkable content with viral potential Manage your online reputation, instead of letting it manage you Integrate social media into your SEO strategy, and vice versa Leverage online influencers to promote your brand, and become an influencer yourself. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 345 |
| Topical term or geographic name entry element | Electronic commerce |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 1549 |
| Topical term or geographic name entry element | Online social networks |
| General subdivision | Economic aspects |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 943 |
| Topical term or geographic name entry element | Internet marketing |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Relator code | aut |
| 9 (RLIN) | 3178 |
| Personal name | Harding, Jimmy |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Relator code | aut |
| 9 (RLIN) | 3179 |
| Personal name | Sheahan, Jennifer |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Total Renewals | Full call number | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marbella International University Centre | Marbella International University Centre | Library | 22/10/2018 | 1 | 1 | 658.8 SPE soc | 17/06/2020 | 05/03/2020 | 22/10/2018 | Books |