The market research and insight yearbook : transforming evidence into impact / MRS.

By:

Market Research Society

Material type:

TextPublication details: London, etc. : Kogan Page, 2016.Description: llxiii, 143 p. : ill. col. ; 25 cmContent type:

text

ISBN:

0749478330
9780749478339

Subject(s):

Marketing research

DDC classification:

658.83

Contents:

Introduction -- Special report: MRS 70th Anniversary -- Special report: PwC - The business of evidence -- Ch. 1. Tools for a digital world / John Gambles, Quadrangle -- Ch. 2. Widening access to qualitative research participation: giving everyone their say / Maya Middlemiss, Saros -- Ch. 3. Using behavioural economics in healthcare research / Martin Carey and Jonathan Fletcher, Illuminas -- Ch. 4. Insight management / Lucy Morris, Alexandra Wren and Mita Shaha, Spinach -- Ch. 5. Understanding and accounting for cultural bias in global b2b Research / Conor Wilcock, B2B International -- Ch. 6. The challenges of media research / Simon Shaw, Trinity McQueen and Royal Mail -- Ch. 7. Blueprint research / Janice Guy, Jungle Green and Northern Rail -- Ch. 8. Public policy research / Ben Page, Ipsos MORI -- Ch. 9. Mapping attention in the digital era / Andy Goll, Sparkler and Microsoft -- Ch. 10. Digital world and private lives / Dr Michelle Goddard and Debrah Harding, the Market Research Society.

Summary: The Market Research & Insight Yearbook: Transforming Evidence into Impact brings together for the first time an exclusive selection of case studies featuring the highest calibre examples of market research. Authored by MRS Patrons, Award Winners and Finalists of the MRS Annual Market Research Awards and other recommended MRS parties, the book illustrates the absolute best in contemporary practice. There has never been a more exciting time to be a market researcher. New technologies and tools are being developed at lightning pace, and a broader-than-ever range of methodologies are within reach. With this growing armoury of tools available, companies large and small are using market research insights to truly change and positively influence their business results. Each company featured in The Market Research and Insight Yearbook is not only changing the way we think about market research, but telling a powerful story. By showcasing excellence, innovative methodology and then remarkable results, this book offer a unique insight in to leading market research in practice to demonstrate the power of curiosity and insight for change.

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Holdings
Item type	Current library	Call number	Status	Barcode
Books	Marbella International University Centre Library	658.83 MAR mar (Browse shelf(Opens below))	Available	11770

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Previous	658.83 KEN mar Marketing research : approaches, methods and applications in Europe	658.83 MAL ess Essentials of marketing research : a hands-on approach	658.83 MAL mar Marketing Research: An Applied Orientation	658.83 MAR mar The market research and insight yearbook :	658.83 MAR mar 938 Market research in practice :	658.83 MCD mar Marketing Research	658.83 MCG pra The practice of market research :	Next

On cover: "MRS Curiosity Insight Revolution."

Includes bibliographical references.

The Market Research & Insight Yearbook: Transforming Evidence into Impact brings together for the first time an exclusive selection of case studies featuring the highest calibre examples of market research. Authored by MRS Patrons, Award Winners and Finalists of the MRS Annual Market Research Awards and other recommended MRS parties, the book illustrates the absolute best in contemporary practice.

There has never been a more exciting time to be a market researcher. New technologies and tools are being developed at lightning pace, and a broader-than-ever range of methodologies are within reach. With this growing armoury of tools available, companies large and small are using market research insights to truly change and positively influence their business results.

Each company featured in The Market Research and Insight Yearbook is not only changing the way we think about market research, but telling a powerful story. By showcasing excellence, innovative methodology and then remarkable results, this book offer a unique insight in to leading market research in practice to demonstrate the power of curiosity and insight for change.

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