MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02952nam a2200253 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MIUC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200220111938.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
170821s2016 enka 000 | eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0749478330 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780749478339 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
MIUC |
| Language of cataloging |
eng |
| Transcribing agency |
MIUC |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.83 |
| 110 2# - MAIN ENTRY--CORPORATE NAME |
|---|
| 9 (RLIN) |
3194 |
| Corporate name or jurisdiction name as entry element |
Market Research Society |
| 952 ## - Items |
|---|
| Itemnumber |
1787 |
| 245 14 - TITLE STATEMENT |
|---|
| Title |
The market research and insight yearbook : |
| Remainder of title |
transforming evidence into impact / |
| Statement of responsibility, etc. |
MRS. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
London, etc. : |
| Name of publisher, distributor, etc. |
Kogan Page, |
| Date of publication, distribution, etc. |
2016. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
llxiii, 143 p. : |
| Other physical details |
ill. col. ; |
| Dimensions |
25 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| 500 ## - GENERAL NOTE |
|---|
| General note |
On cover: "MRS Curiosity Insight Revolution." |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Title |
Introduction -- |
| -- |
Special report: MRS 70th Anniversary -- |
| -- |
Special report: PwC - The business of evidence -- |
| Miscellaneous information |
Ch. 1. |
| Title |
Tools for a digital world / |
| Statement of responsibility |
John Gambles, Quadrangle -- |
| Miscellaneous information |
Ch. 2. |
| Title |
Widening access to qualitative research participation: giving everyone their say / |
| Statement of responsibility |
Maya Middlemiss, Saros -- |
| Miscellaneous information |
Ch. 3. |
| Title |
Using behavioural economics in healthcare research / |
| Statement of responsibility |
Martin Carey and Jonathan Fletcher, Illuminas -- |
| Miscellaneous information |
Ch. 4. |
| Title |
Insight management / |
| Statement of responsibility |
Lucy Morris, Alexandra Wren and Mita Shaha, Spinach -- |
| Miscellaneous information |
Ch. 5. |
| Title |
Understanding and accounting for cultural bias in global b2b Research / |
| Statement of responsibility |
Conor Wilcock, B2B International -- |
| Miscellaneous information |
Ch. 6. |
| Title |
The challenges of media research / |
| Statement of responsibility |
Simon Shaw, Trinity McQueen and Royal Mail -- |
| Miscellaneous information |
Ch. 7. |
| Title |
Blueprint research / |
| Statement of responsibility |
Janice Guy, Jungle Green and Northern Rail -- |
| Miscellaneous information |
Ch. 8. |
| Title |
Public policy research / |
| Statement of responsibility |
Ben Page, Ipsos MORI -- |
| Miscellaneous information |
Ch. 9. |
| Title |
Mapping attention in the digital era / |
| Statement of responsibility |
Andy Goll, Sparkler and Microsoft -- |
| Miscellaneous information |
Ch. 10. |
| Title |
Digital world and private lives / |
| Statement of responsibility |
Dr Michelle Goddard and Debrah Harding, the Market Research Society. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
The Market Research & Insight Yearbook: Transforming Evidence into Impact brings together for the first time an exclusive selection of case studies featuring the highest calibre examples of market research. Authored by MRS Patrons, Award Winners and Finalists of the MRS Annual Market Research Awards and other recommended MRS parties, the book illustrates the absolute best in contemporary practice.<br/><br/>There has never been a more exciting time to be a market researcher. New technologies and tools are being developed at lightning pace, and a broader-than-ever range of methodologies are within reach. With this growing armoury of tools available, companies large and small are using market research insights to truly change and positively influence their business results.<br/><br/>Each company featured in The Market Research and Insight Yearbook is not only changing the way we think about market research, but telling a powerful story. By showcasing excellence, innovative methodology and then remarkable results, this book offer a unique insight in to leading market research in practice to demonstrate the power of curiosity and insight for change. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
579 |
| Topical term or geographic name entry element |
Marketing research |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Books |
