Includes bibliographical references and index.

Pt. 1. Introducing the buying brain --
Ch. 1. Trillion to persuade the brain --
Ch. 2. Neuromarketing technology --
Ch. 3. Your customer's brain is 100,000 years old --
Ch. 4. The brain 101 --
Ch. 5. The five senses and the buying brain --
Ch. 6. The boomer brain is buying --
Ch. 7. The female brain is buying --
Ch. 8. The mommy brain is buying --
Ch. 9. The empathic brain is buying --
Pt. 2. Engaging the buying brain --
Ch. 10. Neuromarketing measures and metrics --
Ch. 11. The consumer journey --
Ch. 12. The buying brain and brands --
Ch. 13. The buying brain and products --
Ch. 14. The buying brain and packaging --
Ch. 15. The buying brain in the aisle --
Ch. 16. The buying brain and advertising --
Ch. 17. The buying brain, screens, and social media --
Ch. 18. Vision of the future.

If You Understand Brain Basics, You'll Sell More As much as 95% of our decisions are made by the subconscious mind. As a result, the world's largest and most sophisticated companies are applying the latest advances in neuroscience to create brands, products, package designs, marketing campaigns, store environments, and much more, that are designed to appeal directly and powerfully to our brains. The Buying Brain offers an in-depth exploration of how cutting-edge neuroscience is having an impact on how we make, buy, sell, and enjoy everything, and also probes deeper questions on how this new knowledge can enhance customers' lives. The Buying Brain gives you the key to Brain-friendly product concepts, design, prototypes, and formulation Highly effective packaging, pricing, advertising, and in-store marketing Building stronger brands that attract deeper consumer loyalty A highly readable guide to some of today's most amazing scientific findings, The Buying Brain is your guide to the ultimate business frontier: the human brain.