The buying brain : (Record no. 1378)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02683nam a2200265 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MIUC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200303104655.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170622s2010 njua 001 | eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780470601778 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MIUC |
| Language of cataloging | eng |
| Transcribing agency | MIUC |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8342 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 3386 |
| Personal name | Pradeep, A. K., |
| Dates associated with a name | 1963- |
| 952 ## - Items | |
| Itemnumber | 1701 |
| 245 14 - TITLE STATEMENT | |
| Title | The buying brain : |
| Remainder of title | secrets for selling to the subconscious mind / |
| Statement of responsibility, etc. | A.K. Pradeep. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Hoboken : |
| Name of publisher, distributor, etc. | Wiley, |
| Date of publication, distribution, etc. | c2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 252 p. : |
| Other physical details | ill. b&w ; |
| Dimensions | 24 cm. |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type term | text |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Pt. 1. Introducing the buying brain -- <br/>Ch. 1. Trillion to persuade the brain -- <br/>Ch. 2. Neuromarketing technology -- <br/>Ch. 3. Your customer's brain is 100,000 years old -- <br/>Ch. 4. The brain 101 -- <br/>Ch. 5. The five senses and the buying brain -- <br/>Ch. 6. The boomer brain is buying -- <br/>Ch. 7. The female brain is buying -- <br/>Ch. 8. The mommy brain is buying -- <br/>Ch. 9. The empathic brain is buying -- <br/>Pt. 2. Engaging the buying brain -- <br/>Ch. 10. Neuromarketing measures and metrics -- <br/>Ch. 11. The consumer journey -- <br/>Ch. 12. The buying brain and brands -- <br/>Ch. 13. The buying brain and products -- <br/>Ch. 14. The buying brain and packaging -- <br/>Ch. 15. The buying brain in the aisle -- <br/>Ch. 16. The buying brain and advertising -- <br/>Ch. 17. The buying brain, screens, and social media -- <br/>Ch. 18. Vision of the future. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | If You Understand Brain Basics, You'll Sell More As much as 95% of our decisions are made by the subconscious mind. As a result, the world's largest and most sophisticated companies are applying the latest advances in neuroscience to create brands, products, package designs, marketing campaigns, store environments, and much more, that are designed to appeal directly and powerfully to our brains. The Buying Brain offers an in-depth exploration of how cutting-edge neuroscience is having an impact on how we make, buy, sell, and enjoy everything, and also probes deeper questions on how this new knowledge can enhance customers' lives. The Buying Brain gives you the key to Brain-friendly product concepts, design, prototypes, and formulation Highly effective packaging, pricing, advertising, and in-store marketing Building stronger brands that attract deeper consumer loyalty A highly readable guide to some of today's most amazing scientific findings, The Buying Brain is your guide to the ultimate business frontier: the human brain. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 1358 |
| Topical term or geographic name entry element | Neuromarketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 438 |
| Topical term or geographic name entry element | Consumer behavior |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 1359 |
| Topical term or geographic name entry element | Shopping |
| General subdivision | Psychological aspects |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 36 |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Psychological aspects |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Total Renewals | Full call number | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marbella International University Centre | Marbella International University Centre | Library | 10/10/2018 | 4 | 5 | 658.8342 PRA buy | 02/03/2020 | 02/12/2019 | 10/10/2018 | Books |