All you can pay : how companies use our data to empty our wallets / Anna Bernasek and D.T. Mongan.

By:

Bernasek, Anna

Contributor(s):

Mongan, D. T [aut]

Material type:

TextPublication details: New York : Nation Books, 2015.Description: xii, 240 p. : ill. b&w ; 21 cmContent type:

text

ISBN:

9781568584744

Subject(s):

DDC classification:

658.8342

Contents:

Introduction: A fable for today -- Pt. 1. The evolution of markets -- Ch. 1. The prize. How the Nearly limitless consumer surplus represents the ultimate economic prize -- Ch. 2. The disappearing mass market. Diving markets into ever-smaller segments shifts the balance of power -- Ch. 3. The knowledge gap. Why the information available to large sellers always outpaces what consumers know -- Pt. 2. What companies do with data -- Ch. 4. A special price just for you. Using intelligent systems to set different prices for each customer -- Ch. 5. Everything tailored to you. Gaining advantage by product customization -- Ch. 6. The proliferation of fine print -- Pt. 3. What comes next -- Ch. 7. The new gold rush. The race among then data giants to dominate the economy -- Ch. 8. The end of the free market. What the power to instantly modify product, price, and term means to the economy -- Ch. 9. Data environmentalism. Proposing a worldwide movement to understand data and negotiate its use -- Ch. 10. Resuscitating the consumer. The step to preserve a robust economy.

Summary: Examines the corporate practice of gathering massive amounts of data on consumer behaviors, needs, and desires, and using it to influence decision making and determine how much individuals will pay based on how much they are able to.

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Holdings
Item type	Current library	Call number	Status	Barcode
Books	Marbella International University Centre Library	658.8342 BER all (Browse shelf(Opens below))	Available	11564

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Previous	658.83 SAR con A concise guide to market research :	658.83 SAU cus Customer analytics for dummies /	658.83 WIL mar Marketing Research: Delivering Customer Insight	658.8342 BER all All you can pay :	658.8342 CON con Consumer tribes	658.8342 EAS con Consumer behaviour :	658.8342 HAN han Handbook of developments in consumer behaviour /	Next

Includes bibliographical references and index.

Introduction: A fable for today --
Pt. 1. The evolution of markets --
Ch. 1. The prize. How the Nearly limitless consumer surplus represents the ultimate economic prize --
Ch. 2. The disappearing mass market. Diving markets into ever-smaller segments shifts the balance of power --
Ch. 3. The knowledge gap. Why the information available to large sellers always outpaces what consumers know --
Pt. 2. What companies do with data --
Ch. 4. A special price just for you. Using intelligent systems to set different prices for each customer --
Ch. 5. Everything tailored to you. Gaining advantage by product customization --
Ch. 6. The proliferation of fine print --
Pt. 3. What comes next --
Ch. 7. The new gold rush. The race among then data giants to dominate the economy --
Ch. 8. The end of the free market. What the power to instantly modify product, price, and term means to the economy --
Ch. 9. Data environmentalism. Proposing a worldwide movement to understand data and negotiate its use --
Ch. 10. Resuscitating the consumer. The step to preserve a robust economy.

Examines the corporate practice of gathering massive amounts of data on consumer behaviors, needs, and desires, and using it to influence decision making and determine how much individuals will pay based on how much they are able to.

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