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All you can pay : (Record no. 1256)

MARC details
000 -LEADER
fixed length control field	02132nam a2200265 i 4500
003 - CONTROL NUMBER IDENTIFIER
control field	MIUC
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20200330112038.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	170420s2015 nyua 001 \| eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9781568584744
040 ## - CATALOGING SOURCE
Original cataloging agency	MIUC
Language of cataloging	eng
Transcribing agency	MIUC
082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8342
100 1# - MAIN ENTRY--PERSONAL NAME
9 (RLIN)	3670
Personal name	Bernasek, Anna
952 ## - Items
Itemnumber	1576
245 10 - TITLE STATEMENT
Title	All you can pay :
Remainder of title	how companies use our data to empty our wallets /
Statement of responsibility, etc.	Anna Bernasek and D.T. Mongan.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	New York :
Name of publisher, distributor, etc.	Nation Books,
Date of publication, distribution, etc.	2015.
300 ## - PHYSICAL DESCRIPTION
Extent	xii, 240 p. :
Other physical details	ill. b&w ;
Dimensions	21 cm.
336 ## - CONTENT TYPE
Source	rdacontent
Content type term	text
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note	Introduction: A fable for today -- <br/>Pt. 1. The evolution of markets -- <br/>Ch. 1. The prize. How the Nearly limitless consumer surplus represents the ultimate economic prize -- <br/>Ch. 2. The disappearing mass market. Diving markets into ever-smaller segments shifts the balance of power -- <br/>Ch. 3. The knowledge gap. Why the information available to large sellers always outpaces what consumers know -- <br/>Pt. 2. What companies do with data -- <br/>Ch. 4. A special price just for you. Using intelligent systems to set different prices for each customer -- <br/>Ch. 5. Everything tailored to you. Gaining advantage by product customization -- <br/>Ch. 6. The proliferation of fine print -- <br/>Pt. 3. What comes next -- <br/>Ch. 7. The new gold rush. The race among then data giants to dominate the economy -- <br/>Ch. 8. The end of the free market. What the power to instantly modify product, price, and term means to the economy -- <br/>Ch. 9. Data environmentalism. Proposing a worldwide movement to understand data and negotiate its use -- <br/>Ch. 10. Resuscitating the consumer. The step to preserve a robust economy.
520 ## - SUMMARY, ETC.
Summary, etc.	Examines the corporate practice of gathering massive amounts of data on consumer behaviors, needs, and desires, and using it to influence decision making and determine how much individuals will pay based on how much they are able to.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
9 (RLIN)	3671
Topical term or geographic name entry element	Consumer profiling
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
9 (RLIN)	794
Topical term or geographic name entry element	Data mining
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
9 (RLIN)	579
Topical term or geographic name entry element	Marketing research
700 1# - ADDED ENTRY--PERSONAL NAME
Relator code	aut
9 (RLIN)	3672
Personal name	Mongan, D. T.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Dewey Decimal Classification
Koha item type	Books

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Home library	Current library	Shelving location	Date acquired	Total Checkouts	Full call number	Date last seen	Price effective from	Koha item type
		Dewey Decimal Classification			Marbella International University Centre	Marbella International University Centre	Library	26/09/2018		658.8342 BER all	26/09/2018	26/09/2018	Books