Consumer behaviour / Zubin Sethna & Jim Blythe.

By:

Sethna, Zubin

Contributor(s):

Blythe, Jim [edt]

Material type:

TextPublication details: Los Angeles : SAGE, 2016.Edition: 3rd editionDescription: xxi, 499 p. ; ill. col. ; 25 cmISBN:

9781473919136

Other title:

Consumer behavior

Subject(s):

Consumer behavior

DDC classification:

658.8342

Contents:

Pt. 1. Consumer behaviour in context -- Ch. 1. Understanding consumer behavior -- Ch. 2. Consumer behaviour and the marketing mix -- Ch. 3. The decision making process and brand interaction -- Ch. 4. Innovation and digital technologies -- Ch. 5. Consumption in B2C vs. B2B -- Pt. 2. Psychological issues in consumer behaviour -- Ch. 6. Drive, motivation and hedonism -- Ch. 7. The self and personality -- Ch. 8. Perception -- Ch. 9. Learning and knowledge -- Ch. 10. Attitude formation and change -- Pt. 3. Sociological issues in consumer behaviour -- Ch. 11. Reference groups -- Ch. 12. Age, gender and familial roles -- Ch. 13. Culture and class -- Ch. 14. Ethical Consumption -- Pt. 4. Consumer behaviour in conclusion -- Ch. 15. Post-purchase behaviour.

Summary: Praised for its no nonsense approach to engaging students and conveying key learning outcomes and for striking a good balance between sociological and psychological aspects of consumer behaviour, the new edition now features increased coverage of social media, digital consumption and up-to-date marketing practice. Written from a European perspective, international in its scope and with an array of global international examples and cases from a variety of geographic locations and different industry sectors threaded throughout the text, students' understanding and retention of the subject is encouraged through innovative learning features including: - 'How to impress your examiner' boxes ideas and tips for what an examiner may be looking for to help students get the best possible grades in their assessments. - 'Consumer behaviour in action' boxes focus on consumer decisions allowing students to focus on the applications of the concepts and theories underpinning the motivations of consumers – something they are likely to do in their future careers as marketers. - 'Challenging the status quo' boxes encouraging students to think outside the box, think critically and exercise their problem solving skills. The book is complimented by a companion website featuring a range of tools and resources for lecturers and students, including PowerPoint slides, multiple choice questions, case studies, interactive glossary, flashcards, multimedia links and selected author videos to make the examples in each chapter come to life.

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Holdings
Item type	Current library	Call number	Status	Barcode
Books	Marbella International University Centre Library	658.8342 SET con (Browse shelf(Opens below))	Available	11471

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Previous	658.8342 PRA buy The buying brain :	658.8342 RAM int Introduction to neuromarketing and consumer neuroscience /	658.8342 REV buy Buyer personas :	658.8342 SET con Consumer behaviour /	658.8342 SMI con Consumer behaviour and analytics /	658.8342094 SOL con Consumer behaviour :	658.84 FAR glo Global marketing :	Next

Includes bibliographical references and index.

Pt. 1. Consumer behaviour in context --
Ch. 1. Understanding consumer behavior --
Ch. 2. Consumer behaviour and the marketing mix --
Ch. 3. The decision making process and brand interaction --
Ch. 4. Innovation and digital technologies --
Ch. 5. Consumption in B2C vs. B2B --
Pt. 2. Psychological issues in consumer behaviour --
Ch. 6. Drive, motivation and hedonism --
Ch. 7. The self and personality --
Ch. 8. Perception --
Ch. 9. Learning and knowledge --
Ch. 10. Attitude formation and change --
Pt. 3. Sociological issues in consumer behaviour --
Ch. 11. Reference groups --
Ch. 12. Age, gender and familial roles --
Ch. 13. Culture and class --
Ch. 14. Ethical Consumption --
Pt. 4. Consumer behaviour in conclusion --
Ch. 15. Post-purchase behaviour.

Praised for its no nonsense approach to engaging students and conveying key learning outcomes and for striking a good balance between sociological and psychological aspects of consumer behaviour, the new edition now features increased coverage of social media, digital consumption and up-to-date marketing practice.

Written from a European perspective, international in its scope and with an array of global international examples and cases from a variety of geographic locations and different industry sectors threaded throughout the text, students' understanding and retention of the subject is encouraged through innovative learning features including:

- 'How to impress your examiner' boxes ideas and tips for what an examiner may be looking for to help students get the best possible grades in their assessments.
- 'Consumer behaviour in action' boxes focus on consumer decisions allowing students to focus on the applications of the concepts and theories underpinning the motivations of consumers – something they are likely to do in their future careers as marketers.
- 'Challenging the status quo' boxes encouraging students to think outside the box, think critically and exercise their problem solving skills.

The book is complimented by a companion website featuring a range of tools and resources for lecturers and students, including PowerPoint slides, multiple choice questions, case studies, interactive glossary, flashcards, multimedia links and selected author videos to make the examples in each chapter come to life.

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