Consumer behaviour / (Record no. 1160)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03037nam a2200253 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MIUC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200116140159.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170215s2016 enka 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781473919136 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MIUC |
| Language of cataloging | eng |
| Transcribing agency | MIUC |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8342 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 2933 |
| Personal name | Sethna, Zubin |
| 952 ## - Items | |
| Itemnumber | 1479 |
| 245 10 - TITLE STATEMENT | |
| Title | Consumer behaviour / |
| Statement of responsibility, etc. | Zubin Sethna & Jim Blythe. |
| 246 3# - VARYING FORM OF TITLE | |
| Title proper/short title | Consumer behavior |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Los Angeles : |
| Name of publisher, distributor, etc. | SAGE, |
| Date of publication, distribution, etc. | 2016. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxi, 499 p. ; |
| Other physical details | ill. col. ; |
| Dimensions | 25 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Pt. 1. Consumer behaviour in context -- <br/>Ch. 1. Understanding consumer behavior -- <br/>Ch. 2. Consumer behaviour and the marketing mix -- <br/>Ch. 3. The decision making process and brand interaction -- <br/>Ch. 4. Innovation and digital technologies -- <br/>Ch. 5. Consumption in B2C vs. B2B --<br/>Pt. 2. Psychological issues in consumer behaviour -- <br/>Ch. 6. Drive, motivation and hedonism -- <br/>Ch. 7. The self and personality -- <br/>Ch. 8. Perception -- <br/>Ch. 9. Learning and knowledge -- <br/>Ch. 10. Attitude formation and change -- <br/>Pt. 3. Sociological issues in consumer behaviour -- <br/>Ch. 11. Reference groups -- <br/>Ch. 12. Age, gender and familial roles -- <br/>Ch. 13. Culture and class -- <br/>Ch. 14. Ethical Consumption -- <br/>Pt. 4. Consumer behaviour in conclusion -- <br/>Ch. 15. Post-purchase behaviour. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Praised for its no nonsense approach to engaging students and conveying key learning outcomes and for striking a good balance between sociological and psychological aspects of consumer behaviour, the new edition now features increased coverage of social media, digital consumption and up-to-date marketing practice.<br/><br/>Written from a European perspective, international in its scope and with an array of global international examples and cases from a variety of geographic locations and different industry sectors threaded throughout the text, students' understanding and retention of the subject is encouraged through innovative learning features including:<br/><br/>- 'How to impress your examiner' boxes ideas and tips for what an examiner may be looking for to help students get the best possible grades in their assessments.<br/>- 'Consumer behaviour in action' boxes focus on consumer decisions allowing students to focus on the applications of the concepts and theories underpinning the motivations of consumers – something they are likely to do in their future careers as marketers.<br/>- 'Challenging the status quo' boxes encouraging students to think outside the box, think critically and exercise their problem solving skills.<br/><br/>The book is complimented by a companion website featuring a range of tools and resources for lecturers and students, including PowerPoint slides, multiple choice questions, case studies, interactive glossary, flashcards, multimedia links and selected author videos to make the examples in each chapter come to life. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 438 |
| Topical term or geographic name entry element | Consumer behavior |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Relator code | edt |
| 9 (RLIN) | 2934 |
| Personal name | Blythe, Jim |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Total Renewals | Full call number | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marbella International University Centre | Marbella International University Centre | Library | 24/09/2018 | 3 | 2 | 658.8342 SET con | 14/06/2019 | 10/04/2019 | 24/09/2018 | Books |