Digital business and e-commerce management : strategy, implementation and practice / Dave Chaffey.

By:

Chaffey, Dave, 1963-

Material type:

TextPublication details: Harlow, etc. : Pearson, 2015.Description: xxxvi, 680 p. : ill. col. ; 27 cmISBN:

9780273786542

Subject(s):

DDC classification:

658.8

Contents:

Pt. 1. Introduction -- Ch. 1. Introduction to digital business and e-commerce -- Ch. 2. Marketplace analysis for e-commerce -- Ch. 3. Digital business infrastructure -- Ch. 4. E-environment -- Pt. 2. Strategy and applications -- Ch. 5. Digital business strategy -- Ch. 6. Supply chain management -- Ch. 7. E-procurement -- Ch. 8. E-marketing -- Ch. 9. Customer relationship management -- Pt. 3. Implementation -- Ch. 10. Change management -- Ch. 11. Analysis and design -- Ch. 12. Digital business service implementation and optimization.

Summary: This text offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject. Developed for students studying e-business or e-commerce at undergraduate or postgraduate level, and also used by many business managers, this is the essential text to keep pace with technology, strategy and implementation.

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Holdings
Item type	Current library	Call number	Status	Barcode
Books	Marbella International University Centre Library	658.8 CHA dig (Browse shelf(Opens below))	Available	11456

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Previous	658.8 BER ret Retail marketing strategy :	658.8 BON lea Leading digital strategy :	658.8 CHA blu Blue Ocean Strategy :	658.8 CHA dig Digital business and e-commerce management :	658.8 CHA ent Entrepreneurial marketing :	658.8 CHA ent 1145 Entrepreneurial marketing :	658.8 CLA seo SEO 2017 :	Next

Includes bibliographical references and index.

Pt. 1. Introduction --
Ch. 1. Introduction to digital business and e-commerce --
Ch. 2. Marketplace analysis for e-commerce --
Ch. 3. Digital business infrastructure --
Ch. 4. E-environment --
Pt. 2. Strategy and applications --
Ch. 5. Digital business strategy --
Ch. 6. Supply chain management --
Ch. 7. E-procurement --
Ch. 8. E-marketing --
Ch. 9. Customer relationship management --
Pt. 3. Implementation --
Ch. 10. Change management --
Ch. 11. Analysis and design --
Ch. 12. Digital business service implementation and optimization.

This text offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults.

Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject.

Developed for students studying e-business or e-commerce at undergraduate or postgraduate level, and also used by many business managers, this is the essential text to keep pace with technology, strategy and implementation.

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