Provocateur : images of women and minorities in advertising / Anthony J. Cortese.

By:

Cortese, Anthony Joseph Paul

Material type:

TextPublication details: Lanham, etc : Rowman & Littlefield, 2016.Edition: Fourth editionDescription: xiii, 237 p. ; ill. b&w ; 26 cmISBN:

9781442217218

Subject(s):

DDC classification:

659.108

Contents:

Ch. 1. Representations, multiculturalism, and mass media -- Ch. 2. Visual attraction, body display, and advertising -- Ch. 3. Gay and lesbian advertising -- Ch. 4. Constructed bodies, deconstructing gender: sexism in advertising -- Ch. 5. Aggression and violence in mass media -- Ch. 6. Symbolic racism in advertising -- Ch. 7. Ethnic marketing -- Ch. 8. Speed and visual fragments: toward postmodern consciousness.

Summary: In the fourth edition of Provocateur, sociologist Anthony J. Cortese offers an up-to-date, critical analysis of modern advertising. Though we often hear that we live in a period of unprecedented gender and racial equality, both racism and sexism persist in a most telling area – the ads with which we are inundated every day in newspapers and magazines and online. Cortese examines the ideologies surrounding gender and race by delving into the presentation of women, ethnic minorities, children, and anyone who is qualified as "other" in society. Featuring a fresh selection of nearly 400 advertisements, this edition includes new scholarship from gender, racial, and cultural studies, new chapters on gay and lesbian marketing and aggression and violence in the media, an expanded chapter on race in advertising, and more. This edition is ideal for sociology, communication, and gender and ethnic studies courses as well as for use as go-to reference.

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Holdings
Item type	Current library	Call number	Status	Barcode
Books	Marbella International University Centre Library	659.108 COR pro (Browse shelf(Opens below))	Available	11404

Browsing Marbella International University Centre shelves,Shelving location: Library Close shelf browser (Hides shelf browser)

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Previous	659.1 YOU ogi Ogilvy on advertising in the digital age	659.101 DU adv The advertised mind :	659.101 FEN psy The psychology of advertising /	659.108 COR pro Provocateur :	659.2 BLA eff Effective media relations :	659.2 GRE pla Planning and managing public relations campaigns /	659.2 LEV gue Guerilla P.R. wired :	Next

Includes bibliographical references and index.

Ch. 1. Representations, multiculturalism, and mass media --
Ch. 2. Visual attraction, body display, and advertising --
Ch. 3. Gay and lesbian advertising --
Ch. 4. Constructed bodies, deconstructing gender: sexism in advertising --
Ch. 5. Aggression and violence in mass media --
Ch. 6. Symbolic racism in advertising --
Ch. 7. Ethnic marketing --
Ch. 8. Speed and visual fragments: toward postmodern consciousness.

In the fourth edition of Provocateur, sociologist Anthony J. Cortese offers an up-to-date, critical analysis of modern advertising. Though we often hear that we live in a period of unprecedented gender and racial equality, both racism and sexism persist in a most telling area – the ads with which we are inundated every day in newspapers and magazines and online. Cortese examines the ideologies surrounding gender and race by delving into the presentation of women, ethnic minorities, children, and anyone who is qualified as "other" in society.

Featuring a fresh selection of nearly 400 advertisements, this edition includes new scholarship from gender, racial, and cultural studies, new chapters on gay and lesbian marketing and aggression and violence in the media, an expanded chapter on race in advertising, and more. This edition is ideal for sociology, communication, and gender and ethnic studies courses as well as for use as go-to reference.

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