Provocateur : (Record no. 1097)

MARC details
000 -LEADER
fixed length control field 02180nam a2200253 i 4500
003 - CONTROL NUMBER IDENTIFIER
control field MIUC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20200109155819.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 161219s2016 mdua 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781442217218
040 ## - CATALOGING SOURCE
Original cataloging agency MIUC
Language of cataloging eng
Transcribing agency MIUC
082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.108
100 1# - MAIN ENTRY--PERSONAL NAME
9 (RLIN) 2807
Personal name Cortese, Anthony Joseph Paul
952 ## - Items
Itemnumber 1413
245 10 - TITLE STATEMENT
Title Provocateur :
Remainder of title images of women and minorities in advertising /
Statement of responsibility, etc. Anthony J. Cortese.
250 ## - EDITION STATEMENT
Edition statement Fourth edition
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Lanham, etc :
Name of publisher, distributor, etc. Rowman & Littlefield,
Date of publication, distribution, etc. 2016.
300 ## - PHYSICAL DESCRIPTION
Extent xiii, 237 p. ;
Other physical details ill. b&w ;
Dimensions 26 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Ch. 1. Representations, multiculturalism, and mass media -- <br/>Ch. 2. Visual attraction, body display, and advertising -- <br/>Ch. 3. Gay and lesbian advertising -- <br/>Ch. 4. Constructed bodies, deconstructing gender: sexism in advertising -- <br/>Ch. 5. Aggression and violence in mass media -- <br/>Ch. 6. Symbolic racism in advertising -- <br/>Ch. 7. Ethnic marketing -- <br/>Ch. 8. Speed and visual fragments: toward postmodern consciousness.
520 ## - SUMMARY, ETC.
Summary, etc. In the fourth edition of Provocateur, sociologist Anthony J. Cortese offers an up-to-date, critical analysis of modern advertising. Though we often hear that we live in a period of unprecedented gender and racial equality, both racism and sexism persist in a most telling area – the ads with which we are inundated every day in newspapers and magazines and online. Cortese examines the ideologies surrounding gender and race by delving into the presentation of women, ethnic minorities, children, and anyone who is qualified as "other" in society.<br/><br/>Featuring a fresh selection of nearly 400 advertisements, this edition includes new scholarship from gender, racial, and cultural studies, new chapters on gay and lesbian marketing and aggression and violence in the media, an expanded chapter on race in advertising, and more. This edition is ideal for sociology, communication, and gender and ethnic studies courses as well as for use as go-to reference.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
9 (RLIN) 1343
Topical term or geographic name entry element Advertising
General subdivision Social aspects
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
9 (RLIN) 2808
Topical term or geographic name entry element Minorities in advertising
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
9 (RLIN) 2809
Topical term or geographic name entry element Women in advertising
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Total Renewals Full call number Date last seen Date last checked out Price effective from Koha item type
    Dewey Decimal Classification     Marbella International University Centre Marbella International University Centre Library 21/09/2018 4 5 659.108 COR pro 11/04/2023 15/03/2023 21/09/2018 Books


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