Entrepreneurship : starting & operating a small business / Steve Mariotti, Caroline Glackin.

By:

Mariotti, Steve, 1953-

Contributor(s):

Glackin, Caroline [aut]

Material type:

TextPublication details: Boston, etc. : Pearson, 2016.Edition: Fourth edition, Global editionDescription: 565 p. : ill. col. ; 28 cmISBN:

9781292097411

Other title:

Entrepreneurship : starting and operating a small business

Subject(s):

DDC classification:

658.1

Contents:

Pt. 1. Entrepreneurial pathways -- Ch. 1. Entrepreneurs recognize opportunities -- Ch. 2. The business plan: road map to success -- Ch. 3. Creating business from opportunity -- Unit 1. Entrepreneurial pathways: SPANX – Idea to entrepreneurial opportunity -- Pt. 2. Integrated marketing -- Ch. 4. Exploring your market -- Ch. 5. Developing the right marketing mix and plan -- Ch. 6. Smart selling and effective customer service -- Unit 2. Integrated marketing: Kitchen art & letters, Inc. – An independent bookstore defies industry odds -- Pt. 3. Show me the money: finding, securing, and managing it -- Ch. 7. Understanding and managing start-up, fixed, and variable costs -- Ch. 8. Using financial statement to guide a business -- Ch. 9. Cash flow and taxes -- Ch. 10. Financing strategy & tactics -- Unit 3. Show me the money: finding, securing, and managing it – Lee's Ice Cream -- Pt. 4. Operating a small business effectively -- Ch. 11. Addressing legal issues -- Ch. 12. Operating for success -- Ch. 13. Management, leadership, & ethical practices -- Unit 4. Operating a small business effectively: ONLC Training Centers-Virtual IT training in a classroom -- Pt. 5. Cashing in the brand -- Ch. 14. Franchising, licensing, and harvesting: cashing in your brand -- Unit 5. Cashing in the brand: Honest Tea-From start-up to harvest -- Appendix 1: Sample student business plan -- Appendix 2. BizBuilder business plan -- Appendix 3. Resources for entrepreneurs -- Appendix 4. Useful formulas and equations.

Summary: For courses in Entrepreneurship, Small Business Management, and Starting a Business. For fledgling entrepreneurs and business students, Entrepreneurship: Starting and Operating A Small Business untangles the complex economic, financial, and professional considerations surrounding business ownership and operations. In its Fourth Edition, Entrepreneurship takes a critical look at contemporary entrepreneurial successes, allowing students with a range of business interests to engage with and draw insight from the text. Balancing real-world case studies with thoughtful instruction, Entrepreneurship leads students to develop their business plans step by step, at the end of each chapter. This approach allows students to internalize different aspects of business ownership at a self-guided pace. The authors' combined business acumen and educational expertise make for a fluid transfer of business concepts between text, instructor, and student. Students will relish the opportunity to start drawing up a business plan right away, enhancing their experience both in and out of classroom.

List(s) this item appears in: MS50055O: Enterprise and Business Development

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Holdings
Item type	Current library	Call number	Status	Barcode
Books	Marbella International University Centre Library	658.1 MAR ent (Browse shelf(Opens below))	Available	11386

Includes index.

Pt. 1. Entrepreneurial pathways --
Ch. 1. Entrepreneurs recognize opportunities --
Ch. 2. The business plan: road map to success --
Ch. 3. Creating business from opportunity --
Unit 1. Entrepreneurial pathways: SPANX – Idea to entrepreneurial opportunity --
Pt. 2. Integrated marketing --
Ch. 4. Exploring your market --
Ch. 5. Developing the right marketing mix and plan --
Ch. 6. Smart selling and effective customer service --
Unit 2. Integrated marketing: Kitchen art & letters, Inc. – An independent bookstore defies industry odds --
Pt. 3. Show me the money: finding, securing, and managing it --
Ch. 7. Understanding and managing start-up, fixed, and variable costs --
Ch. 8. Using financial statement to guide a business --
Ch. 9. Cash flow and taxes --
Ch. 10. Financing strategy & tactics --
Unit 3. Show me the money: finding, securing, and managing it – Lee's Ice Cream --
Pt. 4. Operating a small business effectively --
Ch. 11. Addressing legal issues --
Ch. 12. Operating for success --
Ch. 13. Management, leadership, & ethical practices --
Unit 4. Operating a small business effectively: ONLC Training Centers-Virtual IT training in a classroom --
Pt. 5. Cashing in the brand --
Ch. 14. Franchising, licensing, and harvesting: cashing in your brand --
Unit 5. Cashing in the brand: Honest Tea-From start-up to harvest --
Appendix 1: Sample student business plan --
Appendix 2. BizBuilder business plan --
Appendix 3. Resources for entrepreneurs --
Appendix 4. Useful formulas and equations.

For courses in Entrepreneurship, Small Business Management, and Starting a Business.

For fledgling entrepreneurs and business students, Entrepreneurship: Starting and Operating A Small Business untangles the complex economic, financial, and professional considerations surrounding business ownership and operations.

In its Fourth Edition, Entrepreneurship takes a critical look at contemporary entrepreneurial successes, allowing students with a range of business interests to engage with and draw insight from the text. Balancing real-world case studies with thoughtful instruction, Entrepreneurship leads students to develop their business plans step by step, at the end of each chapter. This approach allows students to internalize different aspects of business ownership at a self-guided pace. The authors' combined business acumen and educational expertise make for a fluid transfer of business concepts between text, instructor, and student. Students will relish the opportunity to start drawing up a business plan right away, enhancing their experience both in and out of classroom.

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