Entrepreneurship : (Record no. 1079)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03494nam a2200265 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MIUC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20191220115733.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 161201s2016 njua 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781292097411 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MIUC |
| Language of cataloging | eng |
| Transcribing agency | MIUC |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.1 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 2752 |
| Personal name | Mariotti, Steve, |
| Dates associated with a name | 1953- |
| 952 ## - Items | |
| Itemnumber | 1395 |
| 245 10 - TITLE STATEMENT | |
| Title | Entrepreneurship : |
| Remainder of title | starting & operating a small business / |
| Statement of responsibility, etc. | Steve Mariotti, Caroline Glackin. |
| 246 31 - VARYING FORM OF TITLE | |
| Title proper/short title | Entrepreneurship : |
| Remainder of title | starting and operating a small business |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Fourth edition, Global edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston, etc. : |
| Name of publisher, distributor, etc. | Pearson, |
| Date of publication, distribution, etc. | 2016. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 565 p. : |
| Other physical details | ill. col. ; |
| Dimensions | 28 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Pt. 1. Entrepreneurial pathways -- <br/>Ch. 1. Entrepreneurs recognize opportunities -- <br/>Ch. 2. The business plan: road map to success -- <br/>Ch. 3. Creating business from opportunity -- <br/>Unit 1. Entrepreneurial pathways: SPANX – Idea to entrepreneurial opportunity --<br/>Pt. 2. Integrated marketing -- <br/>Ch. 4. Exploring your market -- <br/>Ch. 5. Developing the right marketing mix and plan -- <br/>Ch. 6. Smart selling and effective customer service -- <br/>Unit 2. Integrated marketing: Kitchen art & letters, Inc. – An independent bookstore defies industry odds -- <br/>Pt. 3. Show me the money: finding, securing, and managing it -- <br/>Ch. 7. Understanding and managing start-up, fixed, and variable costs -- <br/>Ch. 8. Using financial statement to guide a business -- <br/>Ch. 9. Cash flow and taxes -- <br/>Ch. 10. Financing strategy & tactics -- <br/>Unit 3. Show me the money: finding, securing, and managing it – Lee's Ice Cream --<br/>Pt. 4. Operating a small business effectively -- <br/>Ch. 11. Addressing legal issues -- <br/>Ch. 12. Operating for success -- <br/>Ch. 13. Management, leadership, & ethical practices -- <br/>Unit 4. Operating a small business effectively: ONLC Training Centers-Virtual IT training in a classroom -- <br/>Pt. 5. Cashing in the brand -- <br/>Ch. 14. Franchising, licensing, and harvesting: cashing in your brand -- <br/>Unit 5. Cashing in the brand: Honest Tea-From start-up to harvest -- <br/>Appendix 1: Sample student business plan -- <br/>Appendix 2. BizBuilder business plan -- <br/>Appendix 3. Resources for entrepreneurs -- <br/>Appendix 4. Useful formulas and equations. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | For courses in Entrepreneurship, Small Business Management, and Starting a Business.<br/><br/>For fledgling entrepreneurs and business students, Entrepreneurship: Starting and Operating A Small Business untangles the complex economic, financial, and professional considerations surrounding business ownership and operations.<br/><br/>In its Fourth Edition, Entrepreneurship takes a critical look at contemporary entrepreneurial successes, allowing students with a range of business interests to engage with and draw insight from the text. Balancing real-world case studies with thoughtful instruction, Entrepreneurship leads students to develop their business plans step by step, at the end of each chapter. This approach allows students to internalize different aspects of business ownership at a self-guided pace. The authors' combined business acumen and educational expertise make for a fluid transfer of business concepts between text, instructor, and student. Students will relish the opportunity to start drawing up a business plan right away, enhancing their experience both in and out of classroom. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 649 |
| Topical term or geographic name entry element | New business enterprises |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 650 |
| Topical term or geographic name entry element | Entrepreneurship |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Relator code | aut |
| 9 (RLIN) | 2753 |
| Personal name | Glackin, Caroline |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Total Renewals | Full call number | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marbella International University Centre | Marbella International University Centre | Library | 21/09/2018 | 1 | 1 | 658.1 MAR ent | 15/01/2020 | 14/11/2019 | 21/09/2018 | Books |