E-commerce : business, technology, society / Kenneth C. Laudon, Carol Guercio Traver.

By:

Laudon, Kenneth C, 1944-

Contributor(s):

Traver, Carol Guercio

Material type:

TextPublication details: Boston, etc : Pearson, 2016.Edition: 12th ed., Global edDescription: 909 p. : ill. col. ; 26 cmISBN:

9781292109961

Other title:

Cover and spine title: E-commerce 2016 : business, technology, society

Subject(s):

DDC classification:

658.8

Contents:

Ch. 1. Introduction to e-commerce -- Ch. 2. E-commerce infrastructure -- Ch. 3. Building an e-commerce presense -- Ch. 4. E-commerce security and payment systems -- Ch. 5. E-commerce business strategies -- Ch. 6. E-commerce marketing and advertising -- Ch. 7. Social, mobile, and local marketing -- Ch. 8. Ethics, law, and e-commerce -- Ch. 9. Online media -- Ch. 10. Online communities -- Ch. 11. E-commerce retailing and services -- Ch. 12. B2B e-commerce.

Summary: For undergraduate and graduate courses in business. Understanding The Vast And Expanding Field of E-Commerce Laudon's E-Commerce 2016: Business, Technology, Society emphasizes three driving forces behind the expanding field of e-commerce: technology change, business development, and social issues. A conceptual framework uses the templates of many modern-day companies to further demonstrate the differences and complexities in e-commerce today. An in-depth investigation of companies such as Uber, Pinterest, and Apple kick-off the course while preparing students for real-life scenarios. In the Twelfth Edition, Laudon and Traver add new or update existing case studies to match developments in the e-commerce field as they exist in today's tech world. They built in additional video cases for each chapter, making the material even more accessible to students as they prepare for their future roles in business.

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Item type	Current library	Call number	Status	Barcode
Books	Marbella International University Centre Library	658.8 LAU e-c (Browse shelf(Opens below))	Available	11368

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Includes bibliographical references and index.

Ch. 1. Introduction to e-commerce --
Ch. 2. E-commerce infrastructure --
Ch. 3. Building an e-commerce presense --
Ch. 4. E-commerce security and payment systems --
Ch. 5. E-commerce business strategies --
Ch. 6. E-commerce marketing and advertising --
Ch. 7. Social, mobile, and local marketing --
Ch. 8. Ethics, law, and e-commerce --
Ch. 9. Online media --
Ch. 10. Online communities --
Ch. 11. E-commerce retailing and services --
Ch. 12. B2B e-commerce.

For undergraduate and graduate courses in business. Understanding The Vast And Expanding Field of E-Commerce Laudon's E-Commerce 2016: Business, Technology, Society emphasizes three driving forces behind the expanding field of e-commerce: technology change, business development, and social issues. A conceptual framework uses the templates of many modern-day companies to further demonstrate the differences and complexities in e-commerce today. An in-depth investigation of companies such as Uber, Pinterest, and Apple kick-off the course while preparing students for real-life scenarios. In the Twelfth Edition, Laudon and Traver add new or update existing case studies to match developments in the e-commerce field as they exist in today's tech world. They built in additional video cases for each chapter, making the material even more accessible to students as they prepare for their future roles in business.

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