E-commerce : (Record no. 1062)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02294nam a2200277 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MIUC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20191211093109.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 161115s2016 enka|||| |||| 001 | eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781292109961 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MIUC |
| Language of cataloging | eng |
| Transcribing agency | MIUC |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 2719 |
| Personal name | Laudon, Kenneth C., |
| Dates associated with a name | 1944- |
| 952 ## - Items | |
| Itemnumber | 1378 |
| 245 10 - TITLE STATEMENT | |
| Title | E-commerce : |
| Remainder of title | business, technology, society / |
| Statement of responsibility, etc. | Kenneth C. Laudon, Carol Guercio Traver. |
| 246 1# - VARYING FORM OF TITLE | |
| Display text | Cover and spine title: |
| Title proper/short title | E-commerce 2016 : |
| Remainder of title | business, technology, society |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 12th ed., Global ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston, etc : |
| Name of publisher, distributor, etc. | Pearson, |
| Date of publication, distribution, etc. | 2016. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 909 p. : |
| Other physical details | ill. col. ; |
| Dimensions | 26 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Ch. 1. Introduction to e-commerce -- <br/>Ch. 2. E-commerce infrastructure -- <br/>Ch. 3. Building an e-commerce presense -- <br/>Ch. 4. E-commerce security and payment systems -- <br/>Ch. 5. E-commerce business strategies -- <br/>Ch. 6. E-commerce marketing and advertising -- <br/>Ch. 7. Social, mobile, and local marketing -- <br/>Ch. 8. Ethics, law, and e-commerce -- <br/>Ch. 9. Online media -- <br/>Ch. 10. Online communities -- <br/>Ch. 11. E-commerce retailing and services -- <br/>Ch. 12. B2B e-commerce. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | For undergraduate and graduate courses in business. Understanding The Vast And Expanding Field of E-Commerce Laudon's E-Commerce 2016: Business, Technology, Society emphasizes three driving forces behind the expanding field of e-commerce: technology change, business development, and social issues. A conceptual framework uses the templates of many modern-day companies to further demonstrate the differences and complexities in e-commerce today. An in-depth investigation of companies such as Uber, Pinterest, and Apple kick-off the course while preparing students for real-life scenarios. In the Twelfth Edition, Laudon and Traver add new or update existing case studies to match developments in the e-commerce field as they exist in today's tech world. They built in additional video cases for each chapter, making the material even more accessible to students as they prepare for their future roles in business. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 345 |
| Topical term or geographic name entry element | Electronic commerce |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 943 |
| Topical term or geographic name entry element | Internet marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 1124 |
| Topical term or geographic name entry element | Information technology |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 2720 |
| Personal name | Traver, Carol Guercio |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Total Renewals | Full call number | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marbella International University Centre | Marbella International University Centre | Library | 20/09/2018 | 2 | 1 | 658.8 LAU e-c | 15/03/2021 | 25/02/2021 | 20/09/2018 | Books |