Local cover image
Local cover image
Image from Google Jackets

Research methods for business : a skill-building approach / Uma Sekaran and Roger Bougie.

By: Contributor(s): Material type: TextPublication details: West Sussex : Wiley, 2016.Edition: Seventh editionDescription: xxiii, 420 p. : ill. col. and b&w ; 24 cmISBN:
  • 9781119165552
Subject(s): DDC classification:
  • 650.072
Contents:
Ch. 1. Introduction to research -- Ch. 2. The scientific approach and alternative approaches to investigation -- Ch. 3. Defining and refining the problem -- Ch. 4. The critical review -- Ch. 5. Theoretical framework and hypothesis development -- Ch. 6. Element of research design -- Ch. 7. Interviews -- Ch. 8. Data collection methods: Observation -- Ch. 9. Administering questionnaires -- Ch. 10. Experimental designs -- Ch. 11. Measurement of variables: Operational definition -- Ch. 12. Measurement: Scaling, reliability and validity -- Ch. 13. Sampling -- Ch. 14. Quantitative data analysis -- Ch. 15. Quantitative data analysis: Hypothesis testing -- Ch. 16. Qualitative data analysis -- Ch. 17. The research report.
Summary: Common challenges faced by lecturers teaching this course include helping students learn to apply the theory to practice as they proceed with research; and student engagement in what can be a very dry course. Challenges faced by students include understanding research methodology, and quantitative research methods in particular. The new 7th edition of this title considers these challenges and has evolved to offer a blended learning approach. The goal of this blended approach is to synthesize different teaching and learning approaches into an integrated mix that lecturers can tailor to their own specific needs. An innovative approach combines the face-to-face classroom methods of the instructor with computer-based activities, assignments, and assessments enable students to study what they want, when they want, at their own pace, anywhere they have access to the internet. Students will be led through the entire process of research and thus provide them with the knowledge and skills they need to successfully embark on a research project. The seventh edition is organized into 5 main themes: Introduction, Defining and Refining the Problem, Theory, Information, and Writing and Presenting the Research Report.
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Status Barcode
Books Marbella International University Centre Library 650.072 SEK res (Browse shelf(Opens below)) Available 11316

Includes bibliographical references and index.

Ch. 1. Introduction to research --
Ch. 2. The scientific approach and alternative approaches to investigation --
Ch. 3. Defining and refining the problem --
Ch. 4. The critical review --
Ch. 5. Theoretical framework and hypothesis development --
Ch. 6. Element of research design --
Ch. 7. Interviews --
Ch. 8. Data collection methods: Observation --
Ch. 9. Administering questionnaires --
Ch. 10. Experimental designs --
Ch. 11. Measurement of variables: Operational definition --
Ch. 12. Measurement: Scaling, reliability and validity --
Ch. 13. Sampling --
Ch. 14. Quantitative data analysis --
Ch. 15. Quantitative data analysis: Hypothesis testing --
Ch. 16. Qualitative data analysis --
Ch. 17. The research report.

Common challenges faced by lecturers teaching this course include helping students learn to apply the theory to practice as they proceed with research; and student engagement in what can be a very dry course. Challenges faced by students include understanding research methodology, and quantitative research methods in particular. The new 7th edition of this title considers these challenges and has evolved to offer a blended learning approach. The goal of this blended approach is to synthesize different teaching and learning approaches into an integrated mix that lecturers can tailor to their own specific needs. An innovative approach combines the face-to-face classroom methods of the instructor with computer-based activities, assignments, and assessments enable students to study what they want, when they want, at their own pace, anywhere they have access to the internet. Students will be led through the entire process of research and thus provide them with the knowledge and skills they need to successfully embark on a research project. The seventh edition is organized into 5 main themes: Introduction, Defining and Refining the Problem, Theory, Information, and Writing and Presenting the Research Report.

There are no comments on this title.

to post a comment.

Click on an image to view it in the image viewer

Local cover image


© Marbella International University Centre, 2024. All rights reserved.

(Koha-ILS, Implemented and customized by MIUC Library in 2015)