Research methods for business :
Sekaran, Uma
Research methods for business : a skill-building approach / Uma Sekaran and Roger Bougie. - Seventh edition. - West Sussex : Wiley, 2016. - xxiii, 420 p. : ill. col. and b&w ; 24 cm.
Includes bibliographical references and index.
Ch. 1. Introduction to research --
Ch. 2. The scientific approach and alternative approaches to investigation --
Ch. 3. Defining and refining the problem --
Ch. 4. The critical review --
Ch. 5. Theoretical framework and hypothesis development --
Ch. 6. Element of research design --
Ch. 7. Interviews --
Ch. 8. Data collection methods: Observation --
Ch. 9. Administering questionnaires --
Ch. 10. Experimental designs --
Ch. 11. Measurement of variables: Operational definition --
Ch. 12. Measurement: Scaling, reliability and validity --
Ch. 13. Sampling --
Ch. 14. Quantitative data analysis --
Ch. 15. Quantitative data analysis: Hypothesis testing --
Ch. 16. Qualitative data analysis --
Ch. 17. The research report.
Common challenges faced by lecturers teaching this course include helping students learn to apply the theory to practice as they proceed with research; and student engagement in what can be a very dry course. Challenges faced by students include understanding research methodology, and quantitative research methods in particular. The new 7th edition of this title considers these challenges and has evolved to offer a blended learning approach. The goal of this blended approach is to synthesize different teaching and learning approaches into an integrated mix that lecturers can tailor to their own specific needs. An innovative approach combines the face-to-face classroom methods of the instructor with computer-based activities, assignments, and assessments enable students to study what they want, when they want, at their own pace, anywhere they have access to the internet. Students will be led through the entire process of research and thus provide them with the knowledge and skills they need to successfully embark on a research project. The seventh edition is organized into 5 main themes: Introduction, Defining and Refining the Problem, Theory, Information, and Writing and Presenting the Research Report.
9781119165552
Business--Research--Methodology
Research--Methodology
650.072
Research methods for business : a skill-building approach / Uma Sekaran and Roger Bougie. - Seventh edition. - West Sussex : Wiley, 2016. - xxiii, 420 p. : ill. col. and b&w ; 24 cm.
Includes bibliographical references and index.
Ch. 1. Introduction to research --
Ch. 2. The scientific approach and alternative approaches to investigation --
Ch. 3. Defining and refining the problem --
Ch. 4. The critical review --
Ch. 5. Theoretical framework and hypothesis development --
Ch. 6. Element of research design --
Ch. 7. Interviews --
Ch. 8. Data collection methods: Observation --
Ch. 9. Administering questionnaires --
Ch. 10. Experimental designs --
Ch. 11. Measurement of variables: Operational definition --
Ch. 12. Measurement: Scaling, reliability and validity --
Ch. 13. Sampling --
Ch. 14. Quantitative data analysis --
Ch. 15. Quantitative data analysis: Hypothesis testing --
Ch. 16. Qualitative data analysis --
Ch. 17. The research report.
Common challenges faced by lecturers teaching this course include helping students learn to apply the theory to practice as they proceed with research; and student engagement in what can be a very dry course. Challenges faced by students include understanding research methodology, and quantitative research methods in particular. The new 7th edition of this title considers these challenges and has evolved to offer a blended learning approach. The goal of this blended approach is to synthesize different teaching and learning approaches into an integrated mix that lecturers can tailor to their own specific needs. An innovative approach combines the face-to-face classroom methods of the instructor with computer-based activities, assignments, and assessments enable students to study what they want, when they want, at their own pace, anywhere they have access to the internet. Students will be led through the entire process of research and thus provide them with the knowledge and skills they need to successfully embark on a research project. The seventh edition is organized into 5 main themes: Introduction, Defining and Refining the Problem, Theory, Information, and Writing and Presenting the Research Report.
9781119165552
Business--Research--Methodology
Research--Methodology
650.072