Entry Corporate Name

Number of records used in: 1

001 - CONTROL NUMBER

• control field: 3352

003 - CONTROL NUMBER IDENTIFIER

• control field: MIUC

005 - DATE AND TIME OF LATEST TRANSACTION

• control field: 20200302143943.0

008 - FIXED-LENGTH DATA ELEMENTS

• fixed length control field: 050929n| acannaabn |a ana

010 ## - LIBRARY OF CONGRESS CONTROL NUMBER

• LC control number: n 2005073500

040 ## - CATALOGING SOURCE

• Original cataloging agency: DLC
• Language of cataloging: eng
• Transcribing agency: DLC
• Modifying agency: DLC

110 2# - HEADING--CORPORATE NAME

• Corporate name or jurisdiction name as entry element: Millward Brown (Firm)

410 2# - SEE FROM TRACING--CORPORATE NAME

• Corporate name or jurisdiction name as entry element: Millward Brown South Africa

510 2# - SEE ALSO FROM TRACING--CORPORATE NAME

• Corporate name or jurisdiction name as entry element: Millward Brown IMS

670 ## - SOURCE DATA FOUND

• Source citation: Du Plessis, Erik. The advertised mind, 2005:
• Information found: t.p. (Millward Brown) bk. jkt. (Millward Brown South Africa, a marketing research firm; Du Plessis is the CEO)

670 ## - SOURCE DATA FOUND

• Source citation: Millward Brown IMS website, 10 Oct 2003 :
• Information found: (Irish Marketing Surveys, founded in Dublin in 1963. In April 2002, IMS was acquired by Millward Brown, the world leader in brands and communications research, and the company has been renamed as Millward Brown IMS)

670 ## - SOURCE DATA FOUND

• Source citation: Millward Brown Group website, 15 Oct. 2005
• Information found: (caption: Millward Brown; text: Millward Brown Group, a leading global market research agency; under Overview: an organization chart of Millward Brown Group, with 4 subsidiaries/subordinate units: Millward Brown (market research) [same logo as parent group]; Millward Brown IntelliQuest; Millward Brown Precis; and KMR group; "Millward Brown is a member of the Kantar Group, the information and consultancy division of WPP plc")