Use this heading for appearances of "Millward Brown" unqualified by "Group," "IMS," etc.

Du Plessis, Erik. The advertised mind, 2005: t.p. (Millward Brown) bk. jkt. (Millward Brown South Africa, a marketing research firm; Du Plessis is the CEO)

Millward Brown IMS website, 10 Oct 2003 : (Irish Marketing Surveys, founded in Dublin in 1963. In April 2002, IMS was acquired by Millward Brown, the world leader in brands and communications research, and the company has been renamed as Millward Brown IMS)

Millward Brown Group website, 15 Oct. 2005 (caption: Millward Brown; text: Millward Brown Group, a leading global market research agency; under Overview: an organization chart of Millward Brown Group, with 4 subsidiaries/subordinate units: Millward Brown (market research) [same logo as parent group]; Millward Brown IntelliQuest; Millward Brown Precis; and KMR group; "Millward Brown is a member of the Kantar Group, the information and consultancy division of WPP plc")