MARC details
| 000 -LEADER |
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| fixed length control field |
04566cam a2200325 i 4500 |
| 001 - CONTROL NUMBER |
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| control field |
001906 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
MIUC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20211111093655.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
211111s2019 onc b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781774631836 |
| Qualifying information |
pbk |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781771886949 |
| Qualifying information |
hbk |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Transcribing agency |
DLC |
| Description conventions |
rda |
| Modifying agency |
DLC |
| -- |
MIUC |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.802 |
| Edition number |
23 |
| 952 ## - Items |
|---|
| Itemnumber |
12238 |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Green consumerism : |
| Remainder of title |
perspectives, sustainability, and behavior / |
| Statement of responsibility, etc. |
edited by, Dr. Ruchika Singh Malyan, Punita Duhan. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Oakville ; |
| -- |
Waretown : |
| Name of producer, publisher, distributor, manufacturer |
Apple Academic Press, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2019]. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxx, 379 pages ; |
| Dimensions |
24 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references (pages 358-364) and index. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Miscellaneous information |
Pt. 1. |
| Title |
Green Marketing Practices: Different Perspectives -- |
| Miscellaneous information |
1. |
| Title |
Green Marketing: The Next Marketing Revolution / |
| Statement of responsibility |
Anitha Acharya and Manish Gupta -- |
| Miscellaneous information |
2. |
| Title |
Green Pricing the Journey Up Until Now and the Road Ahead / |
| Statement of responsibility |
Anjali Karol and C. Mashood -- |
| Miscellaneous information |
3. |
| Title |
Green Consumerism Study of Academic Publications in Scientific Journals Indexed in the Web of Science and Scopus / |
| Statement of responsibility |
J. Álvarez-García, C. P. Maldonado-Erazo, and M. C. Del Río-Rama -- |
| Miscellaneous information |
4. |
| Title |
Green Consumer Behavior / |
| Statement of responsibility |
Kulvinder Kaur Batth -- |
| Miscellaneous information |
5. |
| Title |
Green Practices for Green(er) Living: The Road Ahead / |
| Statement of responsibility |
George Varghese and Lakshmi Viswanathan -- |
| Miscellaneous information |
6. |
| Title |
Determinants of Consumer Purchase Intention for Solar Products / |
| Statement of responsibility |
Om Jee Gupta and Anurag Singh -- |
| Miscellaneous information |
7. |
| Title |
Environmentally Conscious Consumer Behavior and Green Marketing: An Analytical Study of the Indian Market / |
| Statement of responsibility |
Pradeep Kautish -- |
| Miscellaneous information |
8. |
| Title |
Empirically Examining Green Brand Associations to Gain Green Competitive Advantage through Green Purchasing Intentions / |
| Statement of responsibility |
Nitika Sharma and Madan Lal -- |
| Miscellaneous information |
Pt. 2. |
| Title |
Sustainability Aspects of Green Marketing -- |
| Miscellaneous information |
9. |
| Title |
Sustainable Green Marketing: A Trend of Consumerism / |
| Statement of responsibility |
Harsh Tullani and Richa Dahiya -- |
| Miscellaneous information |
10. |
| Title |
Analyzing Long-Term Benefits in the Face of Higher Upfront Cost for Green Affordable Housing: A Study of Ghaziabad, UP (India) / |
| Statement of responsibility |
Siddharth Jain, Prateek Gupta, and Deepa -- |
| Miscellaneous information |
11. |
| Title |
Innovation in Green Practices: A Tool for Environment Sustainability and Competitive Advantage / |
| Statement of responsibility |
Nomita Sharma -- |
| Miscellaneous information |
12. |
| Title |
Communicating Sustainability and Green Marketing: An Emotional Appeal / |
| Statement of responsibility |
Moturu Venkata Rajasekhar, Krishnaveer Abhishek Challa, Dharmavaram Vijaylakshmi, and Nittala Rajyalakshmi -- |
| Miscellaneous information |
Pt. 3. |
| Title |
Ecological Dimensions of Green Consumer Behavior -- |
| Miscellaneous information |
13. |
| Title |
Eco-Awareness: Imbibing Environmental Values in Consumers / |
| Statement of responsibility |
Anjali Karol and C. Mashood -- |
| Miscellaneous information |
14. |
| Title |
Environmental Marketing and Education / |
| Statement of responsibility |
Kunal and S. N. Sahdeo -- |
| Miscellaneous information |
15. |
| Title |
Going Green: Toward Organic Farming and Plastic-Free Eco-Friendly Lifestyle / |
| Statement of responsibility |
Sumit Roy -- |
| Miscellaneous information |
16. |
| Title |
Effective Utilization of Renewable Biomaterials for the Production of Bio-Ethanol as Green Biofuel: A Concept on the Development of Sustainable Green Technology /<br/><br/> |
| Statement of responsibility |
Pinaki Dey, Sandeep Kaur Saggi, and Geetika Gupta. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
This new volume, Green Consumerism: The Behavior of New Age Consumer, provides a holistic understanding the importance of promoting green products and discusses consumers’ buying intentions and decisions. The chapters consider consumer behavior theory in the context of green or ecologically friendly products from both the academic and business perspectives. The chapters present the latest empirical and analytical research in the field of green marketing and provide an abundance of information about profitable and sustainable ways and strategies to deal with environmental problems.<br/><br/>The volume considers how consumers are taking responsibility and becoming more aware, driving change in the marketplace. In response, companies are integrating appropriate green strategies into their operational activities, product development processes, and marketing activities to achieve a competitive advantage in saturated markets. This helps companies gain market share and minimize their production costs. Topics discussed in the volume include green pricing, green consumer behavior, various dimensions of consumer purchase intention, sustainable marketing, innovation techniques used to go green, eco-awareness, and other ongoing developments in this rapidly expanding area. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Green marketing |
| 9 (RLIN) |
5463 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Green products |
| 9 (RLIN) |
5464 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Consumer behavior |
| General subdivision |
Environmental aspects |
| 9 (RLIN) |
438 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Environmentalism |
| General subdivision |
Economic aspects |
| 9 (RLIN) |
1209 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Malyan, Ruchika Singh |
| Relator term |
editor |
| 9 (RLIN) |
5465 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Duhan, Punita, |
| Dates associated with a name |
1973- |
| Relator term |
editor |
| 9 (RLIN) |
5466 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Books |
| 952 ## - Items |
|---|
| -- |
2275 |
