Green consumerism :
Green consumerism : perspectives, sustainability, and behavior /
edited by, Dr. Ruchika Singh Malyan, Punita Duhan.
- xxx, 379 pages ; 24 cm.
Includes bibliographical references (pages 358-364) and index.
Green Marketing Practices: Different Perspectives -- Green Marketing: The Next Marketing Revolution / Green Pricing the Journey Up Until Now and the Road Ahead / Green Consumerism Study of Academic Publications in Scientific Journals Indexed in the Web of Science and Scopus / Green Consumer Behavior / Green Practices for Green(er) Living: The Road Ahead / Determinants of Consumer Purchase Intention for Solar Products / Environmentally Conscious Consumer Behavior and Green Marketing: An Analytical Study of the Indian Market / Empirically Examining Green Brand Associations to Gain Green Competitive Advantage through Green Purchasing Intentions / Sustainability Aspects of Green Marketing -- Sustainable Green Marketing: A Trend of Consumerism / Analyzing Long-Term Benefits in the Face of Higher Upfront Cost for Green Affordable Housing: A Study of Ghaziabad, UP (India) / Innovation in Green Practices: A Tool for Environment Sustainability and Competitive Advantage / Communicating Sustainability and Green Marketing: An Emotional Appeal / Ecological Dimensions of Green Consumer Behavior -- Eco-Awareness: Imbibing Environmental Values in Consumers / Environmental Marketing and Education / Going Green: Toward Organic Farming and Plastic-Free Eco-Friendly Lifestyle / Effective Utilization of Renewable Biomaterials for the Production of Bio-Ethanol as Green Biofuel: A Concept on the Development of Sustainable Green Technology /
Anitha Acharya and Manish Gupta -- Anjali Karol and C. Mashood -- J. Álvarez-García, C. P. Maldonado-Erazo, and M. C. Del Río-Rama -- Kulvinder Kaur Batth -- George Varghese and Lakshmi Viswanathan -- Om Jee Gupta and Anurag Singh -- Pradeep Kautish -- Nitika Sharma and Madan Lal -- Harsh Tullani and Richa Dahiya -- Siddharth Jain, Prateek Gupta, and Deepa -- Nomita Sharma -- Moturu Venkata Rajasekhar, Krishnaveer Abhishek Challa, Dharmavaram Vijaylakshmi, and Nittala Rajyalakshmi -- Anjali Karol and C. Mashood -- Kunal and S. N. Sahdeo -- Sumit Roy -- Pinaki Dey, Sandeep Kaur Saggi, and Geetika Gupta. Pt. 1. 1. 2. 3. 4. 5. 6. 7. 8. Pt. 2. 9. 10. 11. 12. Pt. 3. 13. 14. 15. 16.
This new volume, Green Consumerism: The Behavior of New Age Consumer, provides a holistic understanding the importance of promoting green products and discusses consumers’ buying intentions and decisions. The chapters consider consumer behavior theory in the context of green or ecologically friendly products from both the academic and business perspectives. The chapters present the latest empirical and analytical research in the field of green marketing and provide an abundance of information about profitable and sustainable ways and strategies to deal with environmental problems.
The volume considers how consumers are taking responsibility and becoming more aware, driving change in the marketplace. In response, companies are integrating appropriate green strategies into their operational activities, product development processes, and marketing activities to achieve a competitive advantage in saturated markets. This helps companies gain market share and minimize their production costs. Topics discussed in the volume include green pricing, green consumer behavior, various dimensions of consumer purchase intention, sustainable marketing, innovation techniques used to go green, eco-awareness, and other ongoing developments in this rapidly expanding area.
9781774631836 9781771886949
Green marketing
Green products
Consumer behavior--Environmental aspects
Environmentalism--Economic aspects
658.802
Includes bibliographical references (pages 358-364) and index.
Green Marketing Practices: Different Perspectives -- Green Marketing: The Next Marketing Revolution / Green Pricing the Journey Up Until Now and the Road Ahead / Green Consumerism Study of Academic Publications in Scientific Journals Indexed in the Web of Science and Scopus / Green Consumer Behavior / Green Practices for Green(er) Living: The Road Ahead / Determinants of Consumer Purchase Intention for Solar Products / Environmentally Conscious Consumer Behavior and Green Marketing: An Analytical Study of the Indian Market / Empirically Examining Green Brand Associations to Gain Green Competitive Advantage through Green Purchasing Intentions / Sustainability Aspects of Green Marketing -- Sustainable Green Marketing: A Trend of Consumerism / Analyzing Long-Term Benefits in the Face of Higher Upfront Cost for Green Affordable Housing: A Study of Ghaziabad, UP (India) / Innovation in Green Practices: A Tool for Environment Sustainability and Competitive Advantage / Communicating Sustainability and Green Marketing: An Emotional Appeal / Ecological Dimensions of Green Consumer Behavior -- Eco-Awareness: Imbibing Environmental Values in Consumers / Environmental Marketing and Education / Going Green: Toward Organic Farming and Plastic-Free Eco-Friendly Lifestyle / Effective Utilization of Renewable Biomaterials for the Production of Bio-Ethanol as Green Biofuel: A Concept on the Development of Sustainable Green Technology /
Anitha Acharya and Manish Gupta -- Anjali Karol and C. Mashood -- J. Álvarez-García, C. P. Maldonado-Erazo, and M. C. Del Río-Rama -- Kulvinder Kaur Batth -- George Varghese and Lakshmi Viswanathan -- Om Jee Gupta and Anurag Singh -- Pradeep Kautish -- Nitika Sharma and Madan Lal -- Harsh Tullani and Richa Dahiya -- Siddharth Jain, Prateek Gupta, and Deepa -- Nomita Sharma -- Moturu Venkata Rajasekhar, Krishnaveer Abhishek Challa, Dharmavaram Vijaylakshmi, and Nittala Rajyalakshmi -- Anjali Karol and C. Mashood -- Kunal and S. N. Sahdeo -- Sumit Roy -- Pinaki Dey, Sandeep Kaur Saggi, and Geetika Gupta. Pt. 1. 1. 2. 3. 4. 5. 6. 7. 8. Pt. 2. 9. 10. 11. 12. Pt. 3. 13. 14. 15. 16.
This new volume, Green Consumerism: The Behavior of New Age Consumer, provides a holistic understanding the importance of promoting green products and discusses consumers’ buying intentions and decisions. The chapters consider consumer behavior theory in the context of green or ecologically friendly products from both the academic and business perspectives. The chapters present the latest empirical and analytical research in the field of green marketing and provide an abundance of information about profitable and sustainable ways and strategies to deal with environmental problems.
The volume considers how consumers are taking responsibility and becoming more aware, driving change in the marketplace. In response, companies are integrating appropriate green strategies into their operational activities, product development processes, and marketing activities to achieve a competitive advantage in saturated markets. This helps companies gain market share and minimize their production costs. Topics discussed in the volume include green pricing, green consumer behavior, various dimensions of consumer purchase intention, sustainable marketing, innovation techniques used to go green, eco-awareness, and other ongoing developments in this rapidly expanding area.
9781774631836 9781771886949
Green marketing
Green products
Consumer behavior--Environmental aspects
Environmentalism--Economic aspects
658.802