Press here! : (Record no. 1616)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02332nam a2200253 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MIUC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20181121155010.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 181121s2001 enka|||| |||| 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0273653849 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MIUC |
| Language of cataloging | eng |
| Transcribing agency | MIUC |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 627 |
| Personal name | Gurton, Annie |
| 952 ## - Items | |
| Itemnumber | 1949 |
| 245 10 - TITLE STATEMENT | |
| Title | Press here! : |
| Remainder of title | how to develop good relationships with journalists and achieve positive editorial publicity / |
| Statement of responsibility, etc. | Annie Gurton. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London : |
| Name of publisher, distributor, etc. | Prentice Hall, |
| Date of publication, distribution, etc. | 2001. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii, 349 p. ; |
| Dimensions | 23 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Ch. 1 Understading journalist – what are they like? --<br/>Ch. 2. Develop your media plan --<br/>Ch. 3. Your strategy --<br/>Ch. 4. Develop your message --<br/>Ch. 5. Making contact --<br/>Ch. 6. The interview --<br/>Ch. 7. Computer-aided journalism (CAJ) --<br/>Ch. 8. Following up --<br/>Ch. 9. Damage limitation --<br/>Ch. 10. The role of PR professionals --<br/>Appendides. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Press Here! - the essential guide to working successfully with journalists to achieve free editorial publicity for your product or service. Ideal for marketing novices and PR trainees, as well as updating those with years of practical experience. <br/>This revised second edition of Press Here! includes a section on computer aided PR which explains how to use the internet and email to reach journalists and spread the word. <br/>Journalists are notoriously difficult to work with and many are openly hostile to PRs. This book explains WHY they feel like that, and WHAT you can do to make your approach more appealing to them. It tells you HOW you can convey your message, and WHAT your message should include. <br/>Using several well-proven methods for message development and giving crucial advice on handling interviews, Press Here! succinctly explains: <br/>- how to plan a successful media campaign<br/>- how to develop your messages so they appeal to journalists<br/>- how to write a press release so it gets noticed<br/>- how to plan and manage a successful press event<br/>- how to use the internet effectively<br/>- how to deal with problems or negative publicity<br/>with case studies to highlight key points, and hints and tips on every page from journalists and PR professionals. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 489 |
| Topical term or geographic name entry element | Publicity |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 628 |
| Topical term or geographic name entry element | Mass media and business |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 491 |
| Topical term or geographic name entry element | Public relations |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marbella International University Centre | Marbella International University Centre | Library | 21/11/2018 | 1 | 659 GUR pre | 05/11/2020 | 30/10/2020 | 21/11/2018 | Books |