Press here! :
Gurton, Annie
Press here! : how to develop good relationships with journalists and achieve positive editorial publicity / Annie Gurton. - 2nd ed. - London : Prentice Hall, 2001. - xvii, 349 p. ; 23 cm.
Includes index.
Ch. 1 Understading journalist – what are they like? --
Ch. 2. Develop your media plan --
Ch. 3. Your strategy --
Ch. 4. Develop your message --
Ch. 5. Making contact --
Ch. 6. The interview --
Ch. 7. Computer-aided journalism (CAJ) --
Ch. 8. Following up --
Ch. 9. Damage limitation --
Ch. 10. The role of PR professionals --
Appendides.
Press Here! - the essential guide to working successfully with journalists to achieve free editorial publicity for your product or service. Ideal for marketing novices and PR trainees, as well as updating those with years of practical experience.
This revised second edition of Press Here! includes a section on computer aided PR which explains how to use the internet and email to reach journalists and spread the word.
Journalists are notoriously difficult to work with and many are openly hostile to PRs. This book explains WHY they feel like that, and WHAT you can do to make your approach more appealing to them. It tells you HOW you can convey your message, and WHAT your message should include.
Using several well-proven methods for message development and giving crucial advice on handling interviews, Press Here! succinctly explains:
- how to plan a successful media campaign
- how to develop your messages so they appeal to journalists
- how to write a press release so it gets noticed
- how to plan and manage a successful press event
- how to use the internet effectively
- how to deal with problems or negative publicity
with case studies to highlight key points, and hints and tips on every page from journalists and PR professionals.
0273653849
Publicity
Mass media and business
Public relations
659
Press here! : how to develop good relationships with journalists and achieve positive editorial publicity / Annie Gurton. - 2nd ed. - London : Prentice Hall, 2001. - xvii, 349 p. ; 23 cm.
Includes index.
Ch. 1 Understading journalist – what are they like? --
Ch. 2. Develop your media plan --
Ch. 3. Your strategy --
Ch. 4. Develop your message --
Ch. 5. Making contact --
Ch. 6. The interview --
Ch. 7. Computer-aided journalism (CAJ) --
Ch. 8. Following up --
Ch. 9. Damage limitation --
Ch. 10. The role of PR professionals --
Appendides.
Press Here! - the essential guide to working successfully with journalists to achieve free editorial publicity for your product or service. Ideal for marketing novices and PR trainees, as well as updating those with years of practical experience.
This revised second edition of Press Here! includes a section on computer aided PR which explains how to use the internet and email to reach journalists and spread the word.
Journalists are notoriously difficult to work with and many are openly hostile to PRs. This book explains WHY they feel like that, and WHAT you can do to make your approach more appealing to them. It tells you HOW you can convey your message, and WHAT your message should include.
Using several well-proven methods for message development and giving crucial advice on handling interviews, Press Here! succinctly explains:
- how to plan a successful media campaign
- how to develop your messages so they appeal to journalists
- how to write a press release so it gets noticed
- how to plan and manage a successful press event
- how to use the internet effectively
- how to deal with problems or negative publicity
with case studies to highlight key points, and hints and tips on every page from journalists and PR professionals.
0273653849
Publicity
Mass media and business
Public relations
659