MARC details
| 000 -LEADER |
|---|
| fixed length control field |
05540cam a2200265 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MIUC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20181113171519.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
170425s2017 nyua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781433132735 (pbk) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Canceled/invalid ISBN |
9781433141379 (epdf) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Canceled/invalid ISBN |
9781433141386 (epub) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Canceled/invalid ISBN |
9781433141393 (mobi) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Transcribing agency |
DLC |
| Modifying agency |
DLC |
| -- |
MIUC |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.2 |
| 952 ## - Items |
|---|
| Itemnumber |
1925 |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
New media and public relations / |
| Statement of responsibility, etc. |
edited by Sandra Duhé. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
3rd edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New York : |
| Name of publisher, distributor, etc. |
Peter Lang, |
| Date of publication, distribution, etc. |
[2017]. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xii, 336 p. : |
| Other physical details |
ill. b&w ; |
| Dimensions |
26 cm |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Miscellaneous information |
Pt. 1. |
| Title |
Introduction -- |
| Miscellaneous information |
Ch. 1. |
| Title |
State of the field: Research trajectories in new media and public relations / |
| Statement of responsibility |
Sandra Duhé -- |
| Miscellaneous information |
Pt. 2. |
| Title |
Emerging ideas – Overview / |
| Statement of responsibility |
Sandra Duhé -- |
| Miscellaneous information |
Ch. 2. |
| Title |
Where have public gone? The absence of publics in new media research / |
| Statement of responsibility |
Dejan Vercic, Ana Tkalac Vercic, and Krishnamurthy Sriramesh -- |
| Miscellaneous information |
Ch. 3. |
| Title |
Personability is the new likeability: The importance of creating a persona for public relations in social media / |
| Statement of responsibility |
Soo-Kwang (Klive) Oh -- |
| Miscellaneous information |
Ch. 4. |
| Title |
Visual modalities in online public relations and marketing: The role of emojis / |
| Statement of responsibility |
Michail Vafeiadis -- |
| Miscellaneous information |
Ch. 5. |
| Title |
New media, vlogging and public relation historiophoty / |
| Statement of responsibility |
Jordi Xifra and Maria-Rosa Collell -- |
| Miscellaneous information |
Ch. 6. |
| Title |
Cognitive listening theory and public relations practice in new media / |
| Statement of responsibility |
Jeffrey D. Brand and Melissa L. Beall -- |
| Miscellaneous information |
Pt. 3. |
| Title |
Corporate – Overview / |
| Statement of responsibility |
Sandra Duhé -- |
| Miscellaneous information |
Ch. 7. |
| Title |
Mobile corporate communication: Potentials and comtemporary practices / |
| Statement of responsibility |
Cornelia Wolf and Ansgar Zerfass -- |
| Miscellaneous information |
Ch. 8. |
| Title |
What’s ROI got to do with it? / |
| Statement of responsibility |
Yi Grace Ji, Zifei “Fay” Chen, Cong Li, and Don W. Stacks -- |
| Miscellaneous information |
Ch. 9. |
| Title |
Blurring the lines between personal and organizational identity: The role of identity construction on twitter when Leaders change organizations / |
| Statement of responsibility |
Sarah Bonewits Feldner and Kati Tusinski Berg -- |
| Miscellaneous information |
Ch. 10. |
| Title |
Strategically disconnected: The great divide between what banks provide and what publics want on social media / |
| Statement of responsibility |
Marcia W. DiStaso and Chelsea Amaral -- |
| Miscellaneous information |
Ch. 11. |
| Title |
New Media in Investor relations / |
| Statement of responsibility |
Alexander V. Laskin -- |
| Miscellaneous information |
Ch. 12. |
| Title |
Fortune 500 social media policies: a content analysis study / |
| Statement of responsibility |
Daradirek “Gee” Ekachai and David L. Brinker, Jr. -- |
| Miscellaneous information |
Pt. 4. |
| Title |
Nonprofit and education – Overview / |
| Statement of responsibility |
Sandra Duhé -- |
| Miscellaneous information |
Ch. 13. |
| Title |
Blending dialogic and relationship management theories: Developing an integrated social media communication model for the non-profit sector / |
| Statement of responsibility |
Karen E. Sutherland and Angela K. Y. Mak -- |
| Miscellaneous information |
Ch. 14. |
| Title |
Ethics of control mutuality and implications for social media practice in the nonprofit sector / |
| Statement of responsibility |
Diana C. Sisson. |
| Miscellaneous information |
Ch. 15 |
| Title |
Building digital Bridges through Evidence-Based Practices in Social Media Pedagogy / |
| Statement of responsibility |
Karen Freberg -- |
| Miscellaneous information |
Ch. 16. |
| Title |
Ethical implications of organizations engaging on social media: An application of the ethic of care philosophy / |
| Statement of responsibility |
Tina McCorkindale. |
| Miscellaneous information |
Ch. 17. |
| Title |
Extending ethical public relations: Practitioners’ attitudes and perceptions about acceptable professional activities in social media / |
| Statement of responsibility |
Margalit Toledano -- |
| Miscellaneous information |
Pt. 6. |
| Title |
Activism – Overview / |
| Statement of responsibility |
Sandra Duhé -- |
| Miscellaneous information |
Ch. 18. |
| Title |
The changes in Modern activist communication: Theoretical insights into new challenges for public relations / |
| Statement of responsibility |
Romy Fröhlich -- |
| Miscellaneous information |
Ch. 19. |
| Title |
Understanding communicative activism of publics in digital network society: A taxonomy of digitalized communicative actions / |
| Statement of responsibility |
Yeunjae Lee, Myoung-Gi Chon, Yu Won Oh, and Jeong-Nam Kim -- |
| Miscellaneous information |
Ch. 20. |
| Title |
The use of blogging as online grassroots activism: Analysis of the scott sisters case / |
| Statement of responsibility |
Jae-Hwa Shin, Thomas Broadus, Melody T. Fisher, and Riva R. Brown -- |
| Miscellaneous information |
Pt. 7. |
| Title |
Community management – Overview / |
| Statement of responsibility |
Sandra Duhé -- |
| Miscellaneous information |
Ch. 21. |
| Title |
Hashtags for health? On the strategic use of hashtags in the multi-sectoral advocacy coalition / |
| Statement of responsibility |
Richard D. Waters, Gregory D. Saxton, Jerome Niyirora, and Chao Guo -- |
| Miscellaneous information |
Ch. 22. |
| Title |
Responsiveness and interactivity: Relational maintenance strategies in an online environment / |
| Statement of responsibility |
Ruth Avidar -- |
| Miscellaneous information |
Ch. 23. |
| Title |
The democracy of Reddit: Transparency and two way communication in online communication management / |
| Statement of responsibility |
Amber L. Hutchins and Natalie T.J. Tindall -- |
| Miscellaneous information |
Ch. 24. |
| Title |
The challenge of true engagement: How 21st century gay pride organizations strategically use social media to mobilize key stakeholders / |
| Statement of responsibility |
Dean E. Mundy. |
| Miscellaneous information |
Ch. 25. |
| Title |
Perception is reality: Understanding tactics that enhance or diminish credibility in social media / |
| Statement of responsibility |
Carolyn Mae Kim -- |
| Miscellaneous information |
Pt. 8. |
| Title |
Crisis management – Overview / |
| Statement of responsibility |
Sandra Duhé -- |
| Miscellaneous information |
Ch. 26. |
| Title |
A communicatively constituted online crisis: A theoretical proposition for studying crisis development in social media communicative interactions / |
| Statement of responsibility |
Chiara Valentini, Stefania Romenti, and Dean Kruckeberg. |
| Miscellaneous information |
Ch. 27. |
| Title |
Digital naturals and the rise of paracrises: The shape of modern crisis communication / |
| Statement of responsibility |
W. Timothy Coombs. |
| Miscellaneous information |
Ch. 28. |
| Title |
From text, to the static image, to live-streaming apps: An overview of social media technology use during the critical period of a crisis / |
| Statement of responsibility |
Joe Downing. |
| Miscellaneous information |
Ch. 29. |
| Title |
Picture this and take that: strategic crisi visuals and visual social media (VSM) in crisis communication / |
| Statement of responsibility |
Yan Jin, Lucinda Austin, Jeanine P.D. Guidry, and Candace Parrish -- |
| Miscellaneous information |
Ch. 30. |
| Title |
Back to basics: Examining key demographics in new media and crisis communication / |
| Statement of responsibility |
Brooke Fisher Liu, Julia Daisy Fraustino, and Yan Jin. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Public relations |
| 9 (RLIN) |
491 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Internet in public relations |
| 9 (RLIN) |
574 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Duhé, Sandra C., |
| Dates associated with a name |
1968- |
| Relator term |
edt |
| 9 (RLIN) |
615 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Books |
