New media and public relations /
New media and public relations /
edited by Sandra Duhé.
- 3rd edition.
- New York : Peter Lang, [2017].
- xii, 336 p. : ill. b&w ; 26 cm
Includes bibliographical references and index.
Introduction -- State of the field: Research trajectories in new media and public relations / Emerging ideas – Overview / Where have public gone? The absence of publics in new media research / Personability is the new likeability: The importance of creating a persona for public relations in social media / Visual modalities in online public relations and marketing: The role of emojis / New media, vlogging and public relation historiophoty / Cognitive listening theory and public relations practice in new media / Corporate – Overview / Mobile corporate communication: Potentials and comtemporary practices / What’s ROI got to do with it? / Blurring the lines between personal and organizational identity: The role of identity construction on twitter when Leaders change organizations / Strategically disconnected: The great divide between what banks provide and what publics want on social media / New Media in Investor relations / Fortune 500 social media policies: a content analysis study / Nonprofit and education – Overview / Blending dialogic and relationship management theories: Developing an integrated social media communication model for the non-profit sector / Ethics of control mutuality and implications for social media practice in the nonprofit sector / Building digital Bridges through Evidence-Based Practices in Social Media Pedagogy / Ethical implications of organizations engaging on social media: An application of the ethic of care philosophy / Extending ethical public relations: Practitioners’ attitudes and perceptions about acceptable professional activities in social media / Activism – Overview / The changes in Modern activist communication: Theoretical insights into new challenges for public relations / Understanding communicative activism of publics in digital network society: A taxonomy of digitalized communicative actions / The use of blogging as online grassroots activism: Analysis of the scott sisters case / Community management – Overview / Hashtags for health? On the strategic use of hashtags in the multi-sectoral advocacy coalition / Responsiveness and interactivity: Relational maintenance strategies in an online environment / The democracy of Reddit: Transparency and two way communication in online communication management / The challenge of true engagement: How 21st century gay pride organizations strategically use social media to mobilize key stakeholders / Perception is reality: Understanding tactics that enhance or diminish credibility in social media / Crisis management – Overview / A communicatively constituted online crisis: A theoretical proposition for studying crisis development in social media communicative interactions / Digital naturals and the rise of paracrises: The shape of modern crisis communication / From text, to the static image, to live-streaming apps: An overview of social media technology use during the critical period of a crisis / Picture this and take that: strategic crisi visuals and visual social media (VSM) in crisis communication / Back to basics: Examining key demographics in new media and crisis communication / Sandra Duhé -- Sandra Duhé -- Dejan Vercic, Ana Tkalac Vercic, and Krishnamurthy Sriramesh -- Soo-Kwang (Klive) Oh -- Michail Vafeiadis -- Jordi Xifra and Maria-Rosa Collell -- Jeffrey D. Brand and Melissa L. Beall -- Sandra Duhé -- Cornelia Wolf and Ansgar Zerfass -- Yi Grace Ji, Zifei “Fay” Chen, Cong Li, and Don W. Stacks -- Sarah Bonewits Feldner and Kati Tusinski Berg -- Marcia W. DiStaso and Chelsea Amaral -- Alexander V. Laskin -- Daradirek “Gee” Ekachai and David L. Brinker, Jr. -- Sandra Duhé -- Karen E. Sutherland and Angela K. Y. Mak -- Diana C. Sisson. Karen Freberg -- Tina McCorkindale. Margalit Toledano -- Sandra Duhé -- Romy Fröhlich -- Yeunjae Lee, Myoung-Gi Chon, Yu Won Oh, and Jeong-Nam Kim -- Jae-Hwa Shin, Thomas Broadus, Melody T. Fisher, and Riva R. Brown -- Sandra Duhé -- Richard D. Waters, Gregory D. Saxton, Jerome Niyirora, and Chao Guo -- Ruth Avidar -- Amber L. Hutchins and Natalie T.J. Tindall -- Dean E. Mundy. Carolyn Mae Kim -- Sandra Duhé -- Chiara Valentini, Stefania Romenti, and Dean Kruckeberg. W. Timothy Coombs. Joe Downing. Yan Jin, Lucinda Austin, Jeanine P.D. Guidry, and Candace Parrish -- Brooke Fisher Liu, Julia Daisy Fraustino, and Yan Jin. Pt. 1. Ch. 1. Pt. 2. Ch. 2. Ch. 3. Ch. 4. Ch. 5. Ch. 6. Pt. 3. Ch. 7. Ch. 8. Ch. 9. Ch. 10. Ch. 11. Ch. 12. Pt. 4. Ch. 13. Ch. 14. Ch. 15 Ch. 16. Ch. 17. Pt. 6. Ch. 18. Ch. 19. Ch. 20. Pt. 7. Ch. 21. Ch. 22. Ch. 23. Ch. 24. Ch. 25. Pt. 8. Ch. 26. Ch. 27. Ch. 28. Ch. 29. Ch. 30.
9781433132735 (pbk)
Public relations
Internet in public relations
659.2
Includes bibliographical references and index.
Introduction -- State of the field: Research trajectories in new media and public relations / Emerging ideas – Overview / Where have public gone? The absence of publics in new media research / Personability is the new likeability: The importance of creating a persona for public relations in social media / Visual modalities in online public relations and marketing: The role of emojis / New media, vlogging and public relation historiophoty / Cognitive listening theory and public relations practice in new media / Corporate – Overview / Mobile corporate communication: Potentials and comtemporary practices / What’s ROI got to do with it? / Blurring the lines between personal and organizational identity: The role of identity construction on twitter when Leaders change organizations / Strategically disconnected: The great divide between what banks provide and what publics want on social media / New Media in Investor relations / Fortune 500 social media policies: a content analysis study / Nonprofit and education – Overview / Blending dialogic and relationship management theories: Developing an integrated social media communication model for the non-profit sector / Ethics of control mutuality and implications for social media practice in the nonprofit sector / Building digital Bridges through Evidence-Based Practices in Social Media Pedagogy / Ethical implications of organizations engaging on social media: An application of the ethic of care philosophy / Extending ethical public relations: Practitioners’ attitudes and perceptions about acceptable professional activities in social media / Activism – Overview / The changes in Modern activist communication: Theoretical insights into new challenges for public relations / Understanding communicative activism of publics in digital network society: A taxonomy of digitalized communicative actions / The use of blogging as online grassroots activism: Analysis of the scott sisters case / Community management – Overview / Hashtags for health? On the strategic use of hashtags in the multi-sectoral advocacy coalition / Responsiveness and interactivity: Relational maintenance strategies in an online environment / The democracy of Reddit: Transparency and two way communication in online communication management / The challenge of true engagement: How 21st century gay pride organizations strategically use social media to mobilize key stakeholders / Perception is reality: Understanding tactics that enhance or diminish credibility in social media / Crisis management – Overview / A communicatively constituted online crisis: A theoretical proposition for studying crisis development in social media communicative interactions / Digital naturals and the rise of paracrises: The shape of modern crisis communication / From text, to the static image, to live-streaming apps: An overview of social media technology use during the critical period of a crisis / Picture this and take that: strategic crisi visuals and visual social media (VSM) in crisis communication / Back to basics: Examining key demographics in new media and crisis communication / Sandra Duhé -- Sandra Duhé -- Dejan Vercic, Ana Tkalac Vercic, and Krishnamurthy Sriramesh -- Soo-Kwang (Klive) Oh -- Michail Vafeiadis -- Jordi Xifra and Maria-Rosa Collell -- Jeffrey D. Brand and Melissa L. Beall -- Sandra Duhé -- Cornelia Wolf and Ansgar Zerfass -- Yi Grace Ji, Zifei “Fay” Chen, Cong Li, and Don W. Stacks -- Sarah Bonewits Feldner and Kati Tusinski Berg -- Marcia W. DiStaso and Chelsea Amaral -- Alexander V. Laskin -- Daradirek “Gee” Ekachai and David L. Brinker, Jr. -- Sandra Duhé -- Karen E. Sutherland and Angela K. Y. Mak -- Diana C. Sisson. Karen Freberg -- Tina McCorkindale. Margalit Toledano -- Sandra Duhé -- Romy Fröhlich -- Yeunjae Lee, Myoung-Gi Chon, Yu Won Oh, and Jeong-Nam Kim -- Jae-Hwa Shin, Thomas Broadus, Melody T. Fisher, and Riva R. Brown -- Sandra Duhé -- Richard D. Waters, Gregory D. Saxton, Jerome Niyirora, and Chao Guo -- Ruth Avidar -- Amber L. Hutchins and Natalie T.J. Tindall -- Dean E. Mundy. Carolyn Mae Kim -- Sandra Duhé -- Chiara Valentini, Stefania Romenti, and Dean Kruckeberg. W. Timothy Coombs. Joe Downing. Yan Jin, Lucinda Austin, Jeanine P.D. Guidry, and Candace Parrish -- Brooke Fisher Liu, Julia Daisy Fraustino, and Yan Jin. Pt. 1. Ch. 1. Pt. 2. Ch. 2. Ch. 3. Ch. 4. Ch. 5. Ch. 6. Pt. 3. Ch. 7. Ch. 8. Ch. 9. Ch. 10. Ch. 11. Ch. 12. Pt. 4. Ch. 13. Ch. 14. Ch. 15 Ch. 16. Ch. 17. Pt. 6. Ch. 18. Ch. 19. Ch. 20. Pt. 7. Ch. 21. Ch. 22. Ch. 23. Ch. 24. Ch. 25. Pt. 8. Ch. 26. Ch. 27. Ch. 28. Ch. 29. Ch. 30.
9781433132735 (pbk)
Public relations
Internet in public relations
659.2