MARC details
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07797nam a2200241 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
MIUC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20200212145143.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
171204s2010 enka f 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781412977807 |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
MIUC |
| Language of cataloging |
eng |
| Transcribing agency |
MIUC |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
659.2 |
| 952 ## - Items |
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| Itemnumber |
1830 |
| 245 04 - TITLE STATEMENT |
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| Title |
The SAGE handbook of public relations / |
| Statement of responsibility, etc. |
edited by Robert L. Heath. |
| 246 3# - VARYING FORM OF TITLE |
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| Title proper/short title |
Handbook of public relations |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
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| Place of publication, distribution, etc. |
London : |
| Name of publisher, distributor, etc. |
SAGE, |
| Date of publication, distribution, etc. |
2010. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
773 p. : |
| Other physical details |
ill. b&w ; |
| Dimensions |
27 cm. |
| 336 ## - CONTENT TYPE |
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| Source |
rdacontent |
| Content type term |
text |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc. note |
Includes bibliographical references and indexes. |
| 505 0# - FORMATTED CONTENTS NOTE |
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| Miscellaneous information |
Pt. 1. |
| Title |
Introduction: Mind, Self, and Society / |
| Statement of responsibility |
Robert L. Heath -- |
| Miscellaneous information |
Ch. 1. |
| Title |
Public Relations in the Enactment of Civil Society / |
| Statement of responsibility |
Maureen Taylor -- |
| Miscellaneous information |
Ch. 2. |
| Title |
Strategic Management of Communication: Insights from the Contingency Theory of Strategic Conflict Management / |
| Statement of responsibility |
Augustine Pang, Yan Jin, Glen T. Cameron -- |
| Miscellaneous information |
Ch. 3. |
| Title |
Seeing the Forest through the Trees: The Behavioral, Strategic Management Paradigm in Public Relations and Its Future / |
| Statement of responsibility |
Jeong-Nam Kim and Lan Ni -- |
| Miscellaneous information |
Ch. 4. |
| Title |
The Cursed Sisters: Public Relations and Rhetoric / |
| Statement of responsibility |
Oyvind Ihlen -- |
| Miscellaneous information |
Ch. 5. |
| Title |
Implications of Complexity Theory for Public Relations: Beyond Crisis / |
| Statement of responsibility |
Dawn R. Gilpin and Priscilla Murphy -- |
| Miscellaneous information |
Ch. 6. |
| Title |
Signs of the Times: Economic Sciences, Futures, and Public Relations / |
| Statement of responsibility |
David McKie -- |
| Miscellaneous information |
Ch. 7. |
| Title |
Publics and Public Relations: Effective Change / |
| Statement of responsibility |
Shirley Leitch and Judy Motion -- |
| Miscellaneous information |
Ch. 8. |
| Title |
Correspondence(s) to Reality: A Reconstructive Approach to Public Relations / |
| Statement of responsibility |
Günter Bentele -- |
| Miscellaneous information |
Ch. 9. |
| Title |
Dialogue as a Basis for Stakeholder Engagement: Defining and Measuring the Core Competencies / |
| Statement of responsibility |
Nigel de Bussey -- |
| Miscellaneous information |
Ch. 10. |
| Title |
"Making it Real": Anthropological Reflections on Public Relations, Diplomacy, and Rhetoric / |
| Statement of responsibility |
Jacquie L'Etang -- |
| Miscellaneous information |
Ch. 11. |
| Title |
Social Construction and Public Relations / |
| Statement of responsibility |
Katerina Tsetsura -- |
| Miscellaneous information |
Ch. 12. |
| Title |
Public Relations and Power / |
| Statement of responsibility |
Peter Smudde and Jeffrey Courtright -- |
| Miscellaneous information |
Ch. 13. |
| Title |
Power and Public Relations: Paradoxes and Programmatic Thoughts / |
| Statement of responsibility |
Robert L. Heath, Judy Motion, and Shirley Leitch -- |
| Miscellaneous information |
Ch. 14. |
| Title |
"Race" in Public Relations / |
| Statement of responsibility |
Lee Edwards -- |
| Miscellaneous information |
Ch. 15. |
| Title |
Toward an Intersectionality Theory of Public Relations / |
| Statement of responsibility |
Jennifer Vardeman-Winter and Natalie T. J. Tindall -- |
| Miscellaneous information |
Ch. 16. |
| Title |
Does Public Relations Scholarship Have a Place in Race? / |
| Statement of responsibility |
Damion Waymer -- |
| Miscellaneous information |
Ch. 17. |
| Title |
Feminist Scholarship and its Contributions to Public Relations / |
| Statement of responsibility |
Brenda J. Wrigley -- |
| Miscellaneous information |
Ch. 18. |
| Title |
Reflective Management: Seeing the Organization as if from Outside / |
| Statement of responsibility |
Susanne Holmström -- |
| Miscellaneous information |
Ch. 19. |
| Title |
Symmetry and Its Critics: Antecedents, Prospects and Implications for Symmetry in a Post-Symmetry Era / |
| Statement of responsibility |
Robert E. Brown -- |
| Miscellaneous information |
Ch. 20. |
| Title |
Strategy, Management, Leadership, and Public Relations / |
| Statement of responsibility |
Finn Frandsen and Winni Johanesen -- |
| Miscellaneous information |
Ch. 21. |
| Title |
Reputation, Communication, and the Corporate Brand / |
| Statement of responsibility |
Peggy Simcic Bronn -- |
| Miscellaneous information |
Pt. 2. |
| Title |
Introduction: The Practice of Public Relations as Change Management / |
| Statement of responsibility |
Robert L. Heath -- |
| Miscellaneous information |
Ch. 22. |
| Title |
The Use of Research in Public Relations / |
| Statement of responsibility |
Marcia W. DiStaso and Don W. Stacks -- |
| Miscellaneous information |
Ch. 23. |
| Title |
Reputation Models, Drivers and Measurement / |
| Statement of responsibility |
Tom Watson -- |
| Miscellaneous information |
Ch. 24. |
| Title |
Come Together: Rise and Fall of Public Relations Organizations in the Twentieth Century / |
| Statement of responsibility |
Julie K. Henderson -- |
| Miscellaneous information |
Ch. 25. |
| Title |
Public Relations Identity: Evolving from Academic and Practitioner Partnerships / |
| Statement of responsibility |
Bonnie Neff -- |
| Miscellaneous information |
Ch. 26. |
| Title |
Relationship Management Projects Public Relations Image: Analysis of Living History and Dreams from My Father / |
| Statement of responsibility |
Gayle M. Pohl -- |
| Miscellaneous information |
Ch. 25. |
| Title |
Public Relations Identity: Evolving from Academic and Practitioner Partnerships / |
| Statement of responsibility |
Bonnie Neff -- |
| Miscellaneous information |
Ch. 26. |
| Title |
Relationship Management Projects Public Relations Image: Analysis of Living History and Dreams from My Father / |
| Statement of responsibility |
Gayle M. Pohl -- |
| Miscellaneous information |
Ch. 27. |
| Title |
Activism 2.0 / |
| Statement of responsibility |
Michael Smith and Denise Ferguson -- |
| Miscellaneous information |
Ch. 28. |
| Title |
Activism in the 20th and 21st Centuries / |
| Statement of responsibility |
Pamela G. Bourland-Davis,William Thompson, and F. Eric Brooks -- |
| Miscellaneous information |
Ch. 29. |
| Title |
Public Relations Practitioners and the Leadership Challenge / |
| Statement of responsibility |
Bruce K. Berger and Juan Meng. |
| Miscellaneous information |
Ch. 30. |
| Title |
Embedding Issue Management: From Process to Policy / |
| Statement of responsibility |
Tony Jaques -- |
| Miscellaneous information |
Ch. 31. |
| Title |
Risk Communication / |
| Statement of responsibility |
Michael J. Palenchar -- |
| Miscellaneous information |
Ch. 32. |
| Title |
Community Engagement and Risk Management / |
| Statement of responsibility |
Katherine McComas -- |
| Miscellaneous information |
Ch. 33. |
| Title |
Crisis Communication: A Developing Field / |
| Statement of responsibility |
W. Timothy Coombs -- |
| Miscellaneous information |
Ch. 34. |
| Title |
Expanding the Parameters of Crisis Communication: From Chaos to Renewal / |
| Statement of responsibility |
Matthew W. Seeger, Timothy L. Sellnow, and Robert R. Ulmer -- |
| Miscellaneous information |
Ch. 35. |
| Title |
Red Cross Crisis Communication in the Wake of September 11, 2001 / |
| Statement of responsibility |
Kimberly A. Schwartz -- |
| Miscellaneous information |
Ch. 36. |
| Title |
Defining the Relationship Between Public Relations and Marketing: Public Relations' Most Important Challenge / |
| Statement of responsibility |
James G. Hutton -- |
| Miscellaneous information |
Ch. 37. |
| Title |
Being Public: Publicity as Public Relations / |
| Statement of responsibility |
Kirk Hallahan -- |
| Miscellaneous information |
Ch. 38. |
| Title |
The Role of Public Relations in Promoting Healthy Communities / |
| Statement of responsibility |
Jeffrey K Springston and Ruthann Weaver Lariscy. |
| Miscellaneous information |
Ch. 39. |
| Title |
Community Relations and Corporate Social Responsibility / |
| Statement of responsibility |
Robert L. Heath and Lan Ni -- |
| Miscellaneous information |
Ch. 40. |
| Title |
The Nature of Good in Public Relations: what Should Be Its Normative Ethic? / |
| Statement of responsibility |
Shannon A. Bowen -- |
| Miscellaneous information |
Ch. 41. |
| Title |
Military Spokespeople and Democracy: Perspectives from Two Israeli Wars / |
| Statement of responsibility |
Margalit Toledano -- |
| Miscellaneous information |
Ch. 42. |
| Title |
Sports Public Relations / |
| Statement of responsibility |
Tom Isaacson -- |
| Miscellaneous information |
Ch. 43. |
| Title |
Investor Relations / |
| Statement of responsibility |
Alexander V. Laskin -- |
| Miscellaneous information |
Ch. 44. |
| Title |
Public Relations Media / |
| Statement of responsibility |
Kirk Hallahan -- |
| Miscellaneous information |
Ch. 45. |
| Title |
Directions in Social Media for Professionals and Scholars / |
| Statement of responsibility |
Michael L. Kent -- |
| Miscellaneous information |
Pt. 3. |
| Title |
Introduction / |
| Statement of responsibility |
Robert L. Heath -- |
| Miscellaneous information |
Ch. 46. |
| Title |
Why Culture is Still Essential in Discussions about Global Public Relations / |
| Statement of responsibility |
Robert Wakefield -- |
| Miscellaneous information |
Ch. 47. |
| Title |
The Local, National, and Global Challenges of Public Relations: A Call for an Anthropological Approach to Practicing Public Relations / |
| Statement of responsibility |
Marina Vujnovic and Dean Kruckeberg -- |
| Miscellaneous information |
Ch. 48. |
| Title |
Cross-National Conflict Shifting: A Transnational Crisis Perspective in Global Public Relations / |
| Statement of responsibility |
Juan-Carlos Molleda -- |
| Miscellaneous information |
Ch. 49. |
| Title |
Globalization and Public Relations: Opportunities for Growth and Reformation / |
| Statement of responsibility |
Krishnamurthy Sriramesh -- |
| Title |
Conclusion and Reflection / |
| Statement of responsibility |
Robert L. Heath -- |
| Title |
Reflections on the Field / |
| Statement of responsibility |
Elizabeth L. Toth. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
The SAGE Handbook of Public Relations offers a comprehensive and detailed examination of the field. It gives academics, practitioners and students a solid review of the status of the academic literature, stressing the role that public relations can play in building relationships between organizations, markets, audiences and publics. The Handbook is divided into five parts:<br/>- defining the field, seeking to explain the role public relations plays in society<br/>- examining the state of the practice by delving into the cutting-edge issues of management, ethics, gender, evaluation, public relations, education and media<br/>- challenging academics and practitioners to identify best practices that shape their daily activities<br/>- examining the fascinating and daunting challenges the new communication technology poses for scholars and practitioners<br/>- a global view of the theories in international public relations as well as the trends in practice that will shape the field in the coming years.<br/><br/>No other book in public relations is as comprehensive in its authorship and coverage of academic research, theory and best practices. Global in scope, the book's contributors constitute an academic 'who's who' of the public relations discipline. The Handbook offers a definitive source of the best insights into the definition of the field of public relations, the practice and best practices. It analyzes the impact of new communication technologies and the global challenges of international public relations. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
491 |
| Topical term or geographic name entry element |
Public relations |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Relator code |
edt |
| 9 (RLIN) |
3111 |
| Personal name |
Heath, Robert L. |
| Dates associated with a name |
1941- |
| Fuller form of name |
(Robert Lawrence), |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Books |
