The SAGE handbook of public relations /
The SAGE handbook of public relations /
Handbook of public relations
edited by Robert L. Heath.
- London : SAGE, 2010.
- 773 p. : ill. b&w ; 27 cm.
Includes bibliographical references and indexes.
Introduction: Mind, Self, and Society / Public Relations in the Enactment of Civil Society / Strategic Management of Communication: Insights from the Contingency Theory of Strategic Conflict Management / Seeing the Forest through the Trees: The Behavioral, Strategic Management Paradigm in Public Relations and Its Future / The Cursed Sisters: Public Relations and Rhetoric / Implications of Complexity Theory for Public Relations: Beyond Crisis / Signs of the Times: Economic Sciences, Futures, and Public Relations / Publics and Public Relations: Effective Change / Correspondence(s) to Reality: A Reconstructive Approach to Public Relations / Dialogue as a Basis for Stakeholder Engagement: Defining and Measuring the Core Competencies / "Making it Real": Anthropological Reflections on Public Relations, Diplomacy, and Rhetoric / Social Construction and Public Relations / Public Relations and Power / Power and Public Relations: Paradoxes and Programmatic Thoughts / "Race" in Public Relations / Toward an Intersectionality Theory of Public Relations / Does Public Relations Scholarship Have a Place in Race? / Feminist Scholarship and its Contributions to Public Relations / Reflective Management: Seeing the Organization as if from Outside / Symmetry and Its Critics: Antecedents, Prospects and Implications for Symmetry in a Post-Symmetry Era / Strategy, Management, Leadership, and Public Relations / Reputation, Communication, and the Corporate Brand / Introduction: The Practice of Public Relations as Change Management / The Use of Research in Public Relations / Reputation Models, Drivers and Measurement / Come Together: Rise and Fall of Public Relations Organizations in the Twentieth Century / Public Relations Identity: Evolving from Academic and Practitioner Partnerships / Relationship Management Projects Public Relations Image: Analysis of Living History and Dreams from My Father / Public Relations Identity: Evolving from Academic and Practitioner Partnerships / Relationship Management Projects Public Relations Image: Analysis of Living History and Dreams from My Father / Activism 2.0 / Activism in the 20th and 21st Centuries / Public Relations Practitioners and the Leadership Challenge / Embedding Issue Management: From Process to Policy / Risk Communication / Community Engagement and Risk Management / Crisis Communication: A Developing Field / Expanding the Parameters of Crisis Communication: From Chaos to Renewal / Red Cross Crisis Communication in the Wake of September 11, 2001 / Defining the Relationship Between Public Relations and Marketing: Public Relations' Most Important Challenge / Being Public: Publicity as Public Relations / The Role of Public Relations in Promoting Healthy Communities / Community Relations and Corporate Social Responsibility / The Nature of Good in Public Relations: what Should Be Its Normative Ethic? / Military Spokespeople and Democracy: Perspectives from Two Israeli Wars / Sports Public Relations / Investor Relations / Public Relations Media / Directions in Social Media for Professionals and Scholars / Introduction / Why Culture is Still Essential in Discussions about Global Public Relations / The Local, National, and Global Challenges of Public Relations: A Call for an Anthropological Approach to Practicing Public Relations / Cross-National Conflict Shifting: A Transnational Crisis Perspective in Global Public Relations / Globalization and Public Relations: Opportunities for Growth and Reformation / Conclusion and Reflection / Reflections on the Field / Robert L. Heath -- Maureen Taylor -- Augustine Pang, Yan Jin, Glen T. Cameron -- Jeong-Nam Kim and Lan Ni -- Oyvind Ihlen -- Dawn R. Gilpin and Priscilla Murphy -- David McKie -- Shirley Leitch and Judy Motion -- Günter Bentele -- Nigel de Bussey -- Jacquie L'Etang -- Katerina Tsetsura -- Peter Smudde and Jeffrey Courtright -- Robert L. Heath, Judy Motion, and Shirley Leitch -- Lee Edwards -- Jennifer Vardeman-Winter and Natalie T. J. Tindall -- Damion Waymer -- Brenda J. Wrigley -- Susanne Holmström -- Robert E. Brown -- Finn Frandsen and Winni Johanesen -- Peggy Simcic Bronn -- Robert L. Heath -- Marcia W. DiStaso and Don W. Stacks -- Tom Watson -- Julie K. Henderson -- Bonnie Neff -- Gayle M. Pohl -- Bonnie Neff -- Gayle M. Pohl -- Michael Smith and Denise Ferguson -- Pamela G. Bourland-Davis,William Thompson, and F. Eric Brooks -- Bruce K. Berger and Juan Meng. Tony Jaques -- Michael J. Palenchar -- Katherine McComas -- W. Timothy Coombs -- Matthew W. Seeger, Timothy L. Sellnow, and Robert R. Ulmer -- Kimberly A. Schwartz -- James G. Hutton -- Kirk Hallahan -- Jeffrey K Springston and Ruthann Weaver Lariscy. Robert L. Heath and Lan Ni -- Shannon A. Bowen -- Margalit Toledano -- Tom Isaacson -- Alexander V. Laskin -- Kirk Hallahan -- Michael L. Kent -- Robert L. Heath -- Robert Wakefield -- Marina Vujnovic and Dean Kruckeberg -- Juan-Carlos Molleda -- Krishnamurthy Sriramesh -- Robert L. Heath -- Elizabeth L. Toth. Pt. 1. Ch. 1. Ch. 2. Ch. 3. Ch. 4. Ch. 5. Ch. 6. Ch. 7. Ch. 8. Ch. 9. Ch. 10. Ch. 11. Ch. 12. Ch. 13. Ch. 14. Ch. 15. Ch. 16. Ch. 17. Ch. 18. Ch. 19. Ch. 20. Ch. 21. Pt. 2. Ch. 22. Ch. 23. Ch. 24. Ch. 25. Ch. 26. Ch. 25. Ch. 26. Ch. 27. Ch. 28. Ch. 29. Ch. 30. Ch. 31. Ch. 32. Ch. 33. Ch. 34. Ch. 35. Ch. 36. Ch. 37. Ch. 38. Ch. 39. Ch. 40. Ch. 41. Ch. 42. Ch. 43. Ch. 44. Ch. 45. Pt. 3. Ch. 46. Ch. 47. Ch. 48. Ch. 49.
The SAGE Handbook of Public Relations offers a comprehensive and detailed examination of the field. It gives academics, practitioners and students a solid review of the status of the academic literature, stressing the role that public relations can play in building relationships between organizations, markets, audiences and publics. The Handbook is divided into five parts:
- defining the field, seeking to explain the role public relations plays in society
- examining the state of the practice by delving into the cutting-edge issues of management, ethics, gender, evaluation, public relations, education and media
- challenging academics and practitioners to identify best practices that shape their daily activities
- examining the fascinating and daunting challenges the new communication technology poses for scholars and practitioners
- a global view of the theories in international public relations as well as the trends in practice that will shape the field in the coming years.
No other book in public relations is as comprehensive in its authorship and coverage of academic research, theory and best practices. Global in scope, the book's contributors constitute an academic 'who's who' of the public relations discipline. The Handbook offers a definitive source of the best insights into the definition of the field of public relations, the practice and best practices. It analyzes the impact of new communication technologies and the global challenges of international public relations.
9781412977807
Public relations
659.2
Includes bibliographical references and indexes.
Introduction: Mind, Self, and Society / Public Relations in the Enactment of Civil Society / Strategic Management of Communication: Insights from the Contingency Theory of Strategic Conflict Management / Seeing the Forest through the Trees: The Behavioral, Strategic Management Paradigm in Public Relations and Its Future / The Cursed Sisters: Public Relations and Rhetoric / Implications of Complexity Theory for Public Relations: Beyond Crisis / Signs of the Times: Economic Sciences, Futures, and Public Relations / Publics and Public Relations: Effective Change / Correspondence(s) to Reality: A Reconstructive Approach to Public Relations / Dialogue as a Basis for Stakeholder Engagement: Defining and Measuring the Core Competencies / "Making it Real": Anthropological Reflections on Public Relations, Diplomacy, and Rhetoric / Social Construction and Public Relations / Public Relations and Power / Power and Public Relations: Paradoxes and Programmatic Thoughts / "Race" in Public Relations / Toward an Intersectionality Theory of Public Relations / Does Public Relations Scholarship Have a Place in Race? / Feminist Scholarship and its Contributions to Public Relations / Reflective Management: Seeing the Organization as if from Outside / Symmetry and Its Critics: Antecedents, Prospects and Implications for Symmetry in a Post-Symmetry Era / Strategy, Management, Leadership, and Public Relations / Reputation, Communication, and the Corporate Brand / Introduction: The Practice of Public Relations as Change Management / The Use of Research in Public Relations / Reputation Models, Drivers and Measurement / Come Together: Rise and Fall of Public Relations Organizations in the Twentieth Century / Public Relations Identity: Evolving from Academic and Practitioner Partnerships / Relationship Management Projects Public Relations Image: Analysis of Living History and Dreams from My Father / Public Relations Identity: Evolving from Academic and Practitioner Partnerships / Relationship Management Projects Public Relations Image: Analysis of Living History and Dreams from My Father / Activism 2.0 / Activism in the 20th and 21st Centuries / Public Relations Practitioners and the Leadership Challenge / Embedding Issue Management: From Process to Policy / Risk Communication / Community Engagement and Risk Management / Crisis Communication: A Developing Field / Expanding the Parameters of Crisis Communication: From Chaos to Renewal / Red Cross Crisis Communication in the Wake of September 11, 2001 / Defining the Relationship Between Public Relations and Marketing: Public Relations' Most Important Challenge / Being Public: Publicity as Public Relations / The Role of Public Relations in Promoting Healthy Communities / Community Relations and Corporate Social Responsibility / The Nature of Good in Public Relations: what Should Be Its Normative Ethic? / Military Spokespeople and Democracy: Perspectives from Two Israeli Wars / Sports Public Relations / Investor Relations / Public Relations Media / Directions in Social Media for Professionals and Scholars / Introduction / Why Culture is Still Essential in Discussions about Global Public Relations / The Local, National, and Global Challenges of Public Relations: A Call for an Anthropological Approach to Practicing Public Relations / Cross-National Conflict Shifting: A Transnational Crisis Perspective in Global Public Relations / Globalization and Public Relations: Opportunities for Growth and Reformation / Conclusion and Reflection / Reflections on the Field / Robert L. Heath -- Maureen Taylor -- Augustine Pang, Yan Jin, Glen T. Cameron -- Jeong-Nam Kim and Lan Ni -- Oyvind Ihlen -- Dawn R. Gilpin and Priscilla Murphy -- David McKie -- Shirley Leitch and Judy Motion -- Günter Bentele -- Nigel de Bussey -- Jacquie L'Etang -- Katerina Tsetsura -- Peter Smudde and Jeffrey Courtright -- Robert L. Heath, Judy Motion, and Shirley Leitch -- Lee Edwards -- Jennifer Vardeman-Winter and Natalie T. J. Tindall -- Damion Waymer -- Brenda J. Wrigley -- Susanne Holmström -- Robert E. Brown -- Finn Frandsen and Winni Johanesen -- Peggy Simcic Bronn -- Robert L. Heath -- Marcia W. DiStaso and Don W. Stacks -- Tom Watson -- Julie K. Henderson -- Bonnie Neff -- Gayle M. Pohl -- Bonnie Neff -- Gayle M. Pohl -- Michael Smith and Denise Ferguson -- Pamela G. Bourland-Davis,William Thompson, and F. Eric Brooks -- Bruce K. Berger and Juan Meng. Tony Jaques -- Michael J. Palenchar -- Katherine McComas -- W. Timothy Coombs -- Matthew W. Seeger, Timothy L. Sellnow, and Robert R. Ulmer -- Kimberly A. Schwartz -- James G. Hutton -- Kirk Hallahan -- Jeffrey K Springston and Ruthann Weaver Lariscy. Robert L. Heath and Lan Ni -- Shannon A. Bowen -- Margalit Toledano -- Tom Isaacson -- Alexander V. Laskin -- Kirk Hallahan -- Michael L. Kent -- Robert L. Heath -- Robert Wakefield -- Marina Vujnovic and Dean Kruckeberg -- Juan-Carlos Molleda -- Krishnamurthy Sriramesh -- Robert L. Heath -- Elizabeth L. Toth. Pt. 1. Ch. 1. Ch. 2. Ch. 3. Ch. 4. Ch. 5. Ch. 6. Ch. 7. Ch. 8. Ch. 9. Ch. 10. Ch. 11. Ch. 12. Ch. 13. Ch. 14. Ch. 15. Ch. 16. Ch. 17. Ch. 18. Ch. 19. Ch. 20. Ch. 21. Pt. 2. Ch. 22. Ch. 23. Ch. 24. Ch. 25. Ch. 26. Ch. 25. Ch. 26. Ch. 27. Ch. 28. Ch. 29. Ch. 30. Ch. 31. Ch. 32. Ch. 33. Ch. 34. Ch. 35. Ch. 36. Ch. 37. Ch. 38. Ch. 39. Ch. 40. Ch. 41. Ch. 42. Ch. 43. Ch. 44. Ch. 45. Pt. 3. Ch. 46. Ch. 47. Ch. 48. Ch. 49.
The SAGE Handbook of Public Relations offers a comprehensive and detailed examination of the field. It gives academics, practitioners and students a solid review of the status of the academic literature, stressing the role that public relations can play in building relationships between organizations, markets, audiences and publics. The Handbook is divided into five parts:
- defining the field, seeking to explain the role public relations plays in society
- examining the state of the practice by delving into the cutting-edge issues of management, ethics, gender, evaluation, public relations, education and media
- challenging academics and practitioners to identify best practices that shape their daily activities
- examining the fascinating and daunting challenges the new communication technology poses for scholars and practitioners
- a global view of the theories in international public relations as well as the trends in practice that will shape the field in the coming years.
No other book in public relations is as comprehensive in its authorship and coverage of academic research, theory and best practices. Global in scope, the book's contributors constitute an academic 'who's who' of the public relations discipline. The Handbook offers a definitive source of the best insights into the definition of the field of public relations, the practice and best practices. It analyzes the impact of new communication technologies and the global challenges of international public relations.
9781412977807
Public relations
659.2