Accompanied by The platinum rule : behavioral profiles scoring booklet / by Tony Alessandra and Michael O'Connor. -- Carlsbad (CA) : Alessandra & Associates, c.2011. -- 31 p. ; 28 cm. -- ISBN 9781933631622

Ch. 1. Has the golden rule lost its glitter? --
Ch. 2. Getting to know the four basic styles --
Ch. 3. How to tell where you fit in --
Ch. 4. The key to getting a quick handle on anybody --
Ch. 5. How to read the mixed styles --
Ch. 6. Coping productively with the other styles --
Ch. 7. How to adapt to anyone and retain your own identity --
Ch. 8. Using individual differences to bring out the best in group --
Ch. 9. Creating a high-performance leadership style --
Ch. 10. How to sell by style --
Ch. 11. Providing service with style --
Ch. 12. Changing the rest of your life by creating positive relationships.

It takes all kinds to make a business environment. From CEOs to subordinates, from clients to suppliers, from you, yourself, to your colleague in the next office... everyone falls into one or more of these four basic personality types. Knowing who's who and fulfilling their unspoken needs lead to success, more innovation, cooperation and achievement. Teaches how to predict the actions of others and get what its wanted from every encounters. How to use individual differences to build dynamic teams. How to close more sales and provide better service to your customers and how to defuse conflict and raise energy, morale and profits.