No logo : no space, no choice, no jobs / Naomi Klein.

By:

Klein, Naomi, 1970-

Material type:

TextPublication details: New York : Picador, 2010.Edition: 3rd. edDescription: 502 p. : ill. b&w ; 21 cmContent type:

text

ISBN:

9780312429270

Subject(s):

DDC classification:

Contents:

Ch. 1. New branded world -- Ch. 2. The brand expands: how the logo grabbed center stage -- Ch. 3. Alt.Everything: the youth market and marketing of cool -- Ch. 4. The branding of learning: ads in schools and universities -- Ch. 5. Patriarchy gets funky: the triumph of identity marketing -- Ch. 6. Brand bombing: franchises in the age of the superbrand -- Ch. 7. Mergers and synergy: the creation of commercial utopias -- Ch. 8. Corporate censorship: barricading the branded village -- Ch. 9. The discarded factory: degraded production in the age of the superbrand -- Ch. 10. Threats and temps: from working for nothing to "free agent nation" -- Ch. 11. Breeding disloyalty: what goes around comes around -- Ch. 12. Culture jamming: ads under attack -- Ch. 13. Reclaim the streets -- Ch. 14. Bad mood rising: the new anti-corporate activism -- Ch. 15. The brand boomerang: the tactics of brand-based campaigns -- Ch. 16. A tale of three logo: the swoosh, the shell and the arches -- Ch. 17. Local foreign policy: students and communities join the fray -- Ch. 18. Beyond the brand: the limits of brand-based politics -- Ch. 19. Consumerism versus citizenship: the fight for the global common -- Ch. 20. Two years on the streets: moving through the symbols.

Summary: It is a cultural manifesto for the critics of unfettered capitalism worldwide.

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	Marbella International University Centre Library	306 KLE nol (Browse shelf(Opens below))	1	Available	10431
Books	Marbella International University Centre Library	306 KLE nol (Browse shelf(Opens below))	2	Available	10580

Includes index.

Ch. 1. New branded world --
Ch. 2. The brand expands: how the logo grabbed center stage --
Ch. 3. Alt.Everything: the youth market and marketing of cool --
Ch. 4. The branding of learning: ads in schools and universities --
Ch. 5. Patriarchy gets funky: the triumph of identity marketing --
Ch. 6. Brand bombing: franchises in the age of the superbrand --
Ch. 7. Mergers and synergy: the creation of commercial utopias --
Ch. 8. Corporate censorship: barricading the branded village --
Ch. 9. The discarded factory: degraded production in the age of the superbrand --
Ch. 10. Threats and temps: from working for nothing to "free agent nation" --
Ch. 11. Breeding disloyalty: what goes around comes around --
Ch. 12. Culture jamming: ads under attack --
Ch. 13. Reclaim the streets --
Ch. 14. Bad mood rising: the new anti-corporate activism --
Ch. 15. The brand boomerang: the tactics of brand-based campaigns --
Ch. 16. A tale of three logo: the swoosh, the shell and the arches --
Ch. 17. Local foreign policy: students and communities join the fray --
Ch. 18. Beyond the brand: the limits of brand-based politics --
Ch. 19. Consumerism versus citizenship: the fight for the global common --
Ch. 20. Two years on the streets: moving through the symbols.

It is a cultural manifesto for the critics of unfettered capitalism worldwide.

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