No logo : (Record no. 72)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 02197nam a2200277 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MIUC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200218150459.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 141127s2010 nyua|||| |||| 001 | eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780312429270 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MIUC |
| Language of cataloging | eng |
| Transcribing agency | MIUC |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 306 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 232 |
| Personal name | Klein, Naomi, |
| Dates associated with a name | 1970- |
| 952 ## - Items | |
| Itemnumber | 76 |
| 952 ## - Items | |
| Itemnumber | 77 |
| 245 10 - TITLE STATEMENT | |
| Title | No logo : |
| Remainder of title | no space, no choice, no jobs / |
| Statement of responsibility, etc. | Naomi Klein. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd. ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | Picador, |
| Date of publication, distribution, etc. | 2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 502 p. : |
| Other physical details | ill. b&w ; |
| Dimensions | 21 cm. |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type term | text |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Ch. 1. New branded world --<br/>Ch. 2. The brand expands: how the logo grabbed center stage --<br/>Ch. 3. Alt.Everything: the youth market and marketing of cool --<br/>Ch. 4. The branding of learning: ads in schools and universities --<br/>Ch. 5. Patriarchy gets funky: the triumph of identity marketing --<br/>Ch. 6. Brand bombing: franchises in the age of the superbrand --<br/>Ch. 7. Mergers and synergy: the creation of commercial utopias --<br/>Ch. 8. Corporate censorship: barricading the branded village --<br/>Ch. 9. The discarded factory: degraded production in the age of the superbrand --<br/>Ch. 10. Threats and temps: from working for nothing to "free agent nation" --<br/>Ch. 11. Breeding disloyalty: what goes around comes around --<br/>Ch. 12. Culture jamming: ads under attack --<br/>Ch. 13. Reclaim the streets --<br/>Ch. 14. Bad mood rising: the new anti-corporate activism --<br/>Ch. 15. The brand boomerang: the tactics of brand-based campaigns --<br/>Ch. 16. A tale of three logo: the swoosh, the shell and the arches --<br/>Ch. 17. Local foreign policy: students and communities join the fray --<br/>Ch. 18. Beyond the brand: the limits of brand-based politics --<br/>Ch. 19. Consumerism versus citizenship: the fight for the global common --<br/>Ch. 20. Two years on the streets: moving through the symbols. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | It is a cultural manifesto for the critics of unfettered capitalism worldwide. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 233 |
| Topical term or geographic name entry element | International business enterprises |
| General subdivision | Political aspects |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 233 |
| Topical term or geographic name entry element | International business enterprises |
| General subdivision | Public opinion |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 234 |
| Topical term or geographic name entry element | Brand name products |
| General subdivision | Political aspects |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 234 |
| Topical term or geographic name entry element | Brand name products |
| General subdivision | Public opinion |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Date last seen | Date last checked out | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marbella International University Centre | Marbella International University Centre | Library | 21/05/2018 | 2 | 306 KLE nol | 01/04/2019 | 27/02/2019 | 1 | 21/05/2018 | Books | ||||
| Dewey Decimal Classification | Marbella International University Centre | Marbella International University Centre | Library | 21/05/2018 | 306 KLE nol | 21/05/2018 | 2 | 21/05/2018 | Books |