Global marketing / Svend Hollensen.

By:

Hollensen, Svend [author.]

Material type:

TextPublisher: Harlow, England ; New York : Pearson, 2020Edition: 8th editionDescription: pages cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781292251806

Subject(s):

DDC classification:

658.8/4 23

LOC classification:

HF1416 .H65 2020

Summary: "Globalization is the growing interdependence of national economies - involving primarily customers, producers, suppliers and governments in different markets. Global marketing therefore reflects the trend of firms selling and distributing products and services in many countries around the world"-- Provided by publisher.

List(s) this item appears in: MS70125O: Global Marketing in the Digital Era

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Holdings
Item type	Current library	Call number	Status
Books	Marbella International University Centre Library	658.84 HOL glo (Browse shelf(Opens below))	Ordered

Includes bibliographical references and index.

"Globalization is the growing interdependence of national economies - involving primarily customers, producers, suppliers and governments in different markets. Global marketing therefore reflects the trend of firms selling and distributing products and services in many countries around the world"-- Provided by publisher.

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