000			02635nam a2200253 i 4500
003			MIUC
005			20191028091913.0
008			160927s2010 enka|||| |||| 00| 0 eng d
020			_a9780956368690
040			_aMIUC _beng _cMIUC
082	0		_a808.06
100	1		_92460 _aWaterhouse, Keith _d1929-2009
245	1	0	_aWaterhouse on newspaper style / _cKeith Waterhouse ; illustrations by Trog.
250			_aRev. ed.
260			_aEngland : _bRevel Barker Publisher, _c2010.
300			_a249 p. : _bill. b&w ; _c20 cm.
505	0		_aIntroduction -- Glossary for non-journalists -- Standfirst -- Adjectives -- Alliteration -- And now -- The asthmatic comma -- Captions -- Catchword -- Clichés (standard) -- Clichés (trade) -- Compression -- Consequences -- Crossheads -- Dead letters -- Dots and dashes -- Dramatic events drama -- Facetiousness -- Free speech -- Grammar -- Great minds -- How say you? -- Hyphens -- Illiterals -- Imaginary rules -- The incredible blob -- Inelegant variation -- The intro -- I say, I say -- Italic and bold -- Jargon -- Journalese -- Just-so stories -- Kneejerks -- Lists -- Little by little -- Metaphor and simile -- More haste -- Not only but also -- The number game -- Officialese -- Oh, really? -- Ooh la la -- Paragraphs -- The pay-off -- Person to person -- Polysyllables -- Puns and wordplay -- Quote unquote -- Ramboism -- Rank and file -- Says who? -- Screamers! -- Sexism -- Sex romps -- Stagger off -- Supernumeraries -- Tabloidese -- Tautology -- The top -- The weather-vane -- What rot -- Which is that? -- What is style?
520			_aThis book has a complex history. It was originally written in 1979 as a series of style notes for journalists on the Daily Mirror, and it has gone in and out of print ever since - whilst simultaneously establishing a reputation as a classic of clear guidance and an analysis of tabloid journalism. Keith Waterhouse is one of the old Fleet Street school who actually care about clarity, accuracy, and good prose style. Writing from the point of view of a working journalist, he inspects the linguistic practice of the press and reveals its weaknesses in a series of witty mini-essays. He adopts the A-to-Z format - from Adjectives through Metaphor to the Weather - looking at usage and abusage in a way which is both instructive and very amusing.
650		0	_91574 _aJournalism _xStyle manuals
650		0	_91574 _aJournalism _xAuthorship
650		0	_92461 _aTabloid newspapers
700	0		_4ill _92462 _aTrog
942			_2ddc _cBK