000			02844nam a2200265 i 4500
003			MIUC
005			20191025100621.0
008			160927s2014 nyua 001 | eng
020			_a9780415729796
040			_aMIUC _beng _cMIUC
082	0		_a808.06
100	1		_92455 _aCarroll, Brian, _d1965-
240	1	0	_aWriting for digital media.
245	1	0	_aWriting and editing for digital media / _cBrian Carroll.
250			_aSecond edition.
260			_aNew York ; _aLondon : _bRoutledge, _c2014.
300			_axiii, 332 p. : _bill. b&w ; _c23 cm.
500			_aRevised and updated edition of: Writing for digital media. 2010.
504			_aIncludes bibliographical references and index.
505	0		_aCh. 1. Writing for digital media -- Ch. 2. Comparing digital and analog media -- Ch. 3. Editing for digital media -- Ch. 4. Writing for digital media II: tools & techniques -- Ch. 5. Editing for digital media II: style & voice -- Ch. 6. Designing & building digital spaces & places -- Ch. 7. Writing for blogs -- Ch. 8. Journalism for a digital age -- Ch. 9. Developing a strategy for social media -- Ch. 10. Digital media & the law -- Appendix A. The core values of digital journalism -- Appendix B. Freelance writer pay rates.
520			_aWriting and Editing for Digital Media, 2nd edition, teaches students how to write effectively for digital spaces -- whether crafting a story for a website, blogging or using Twitter to cover a breaking news story or event. The lessons and exercises in each chapter help students build a solid understanding of the ways that digital communications have introduced opportunities for dynamic storytelling and multi-directional communication. Writing and Editing for Digital Media also addresses the graphical, multimedia, hypertextual and interactive elements that come into play when writing for digital platforms and designing digital spaces. The book teaches students not only to create content, but also to become careful, creative managers of that content. Based on Brian Carroll's extensive experience teaching the course, this revised and updated edition pays particular attention to opportunities presented by the growth of social media and mobile media. Chapters aim to: Assist digital communicators in understanding the social networked, increasingly mobile, always-on, geomapped, personalized media ecosystem; Help writers across multiple communication fields (journalism, marketing, PR, technical writing) make the transition from print to digital; Teach communicators to approach storytelling from a multimedia, multi-modal, interactive perspective. A companion website with exercises and assignments gives students the tools they need to put theory into practice.
650		0	_92456 _aOnline authorship
650		0	_91672 _aOnline journalism
942			_2ddc _cBK