| 000 | 02367nam a2200289 i 4500 | ||
|---|---|---|---|
| 003 | MIUC | ||
| 005 | 20191024083149.0 | ||
| 008 | 160926s2009 enka 001 | eng | ||
| 020 | _a9780141040011 | ||
| 040 |
_aMIUC _beng _cMIUC |
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| 082 | 0 | _a330.01 | |
| 100 | 1 |
_92407 _aThaler, Richard H., _d1945- |
|
| 245 | 1 | 0 |
_aNudge : _bimproving decisions about health, wealth, and happiness / _cRichard H. Thaler, Cass R. Sunstein. |
| 250 | _aNew international edition. | ||
| 260 |
_aLondon : _bPenguin Books, _c2009. |
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| 300 |
_aviii, 305 p. : _bill. b&w ; _c20 cm. |
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| 490 | 0 | _aPenguin politics business | |
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aIntroduction -- Pt. 1. Human and econs -- Ch. 1. Biases and blunders -- Ch. 2. Resisting temptation -- Ch. 3. Following the herd -- Ch. 4. When do we need a nudge? -- Ch. 5. Choice architecture -- Pt. 2. Money -- Ch. 6. Save more tomorrow -- Ch. 7. Naïve investing -- Ch. 8. Credit markets -- Ch. 9. Privatizing social security: smorgasbord style -- Pt. 3. Society -- Ch. 10. Prescription drugs: part D for daunting -- Ch. 11. How to increase organ donations -- Ch. 12. Saving the planet -- Ch. 13. Privatizing marriage -- Pt. 4. Extensions and objections -- Ch. 14. A dozen nudges -- Ch. 15. Objections -- Ch. 16. The real third way -- Postscript: The financial crisis of 2008. | |
| 520 | _aNudge is about choices – how we make them and how we can make better ones. Drawing on decades of research in the fields of behavioral science and economics, authors Richard H. Thaler and Cass R. Sunstein offer a new perspective on preventing the countless mistakes we make – ill-advised personal investments, consumption of unhealthy foods, neglect of our natural resources – and show us how sensible "choice architecture" can successfully nudge people toward the best decisions. In the tradition of The Tipping Point and Freakonomics, Nudge is straightforward, informative, and entertaining – a must-read for anyone interested in our individual and collective well-being. | ||
| 650 | 0 |
_9218 _aEconomics _xPsychological aspects |
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| 650 | 0 |
_92433 _aChoice (Psychology) _xEconomic aspects |
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| 650 | 0 |
_972 _aDecision making _xPsychological aspects |
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| 650 | 0 |
_9438 _aConsumer behavior |
|
| 700 | 1 |
_4aut _92434 _aSunstein, Cass R. |
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| 942 |
_2ddc _cBK |
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