000			01913nam a2200253 i 4500
003			MIUC
005			20191007133714.0
008			160603s1995 enk||||| |||| 001 0 eng d
020			_a0006379583
040			_aMIUC _beng _cMIUC
082	0		_a153.35
100	1		_92270 _aDe Bono, Edward, _d1933-
245	1	0	_aSerious creativity : _busing the power of lateral thinking to create new ideas / _cEdward de Bono.
260			_aGlasgow : _bHarperCollins Publishers, _c1995.
300			_a338 p. ; _c20 cm.
500			_aIndex.
505	0		_aPt. 1. The need for creative thinking. Take away value. The theoretical need for creativity. The practical need for creativity. Information and creativity. Misperceptions about creativity. Sources of creativity. Lateral thinking. Perception and processing. Design and analysis. The uses of creativity thinking -- Pt. 2. Lateral thinking tools and techniques. The six thinking hats. The creative pause. Focus. Challenge. Alternatives. The concept fan. Concepts. Provocation. Movement. Setting up provocations. The random input. Sensitizing techniques. Application of the lateral thinking techniques. Harvesting. The treatment of ideas. Formal output. Group of individual -- Pt. 3. The application of creative thinking. Application. Everyday creativity/ Specific creativity. The creative hit list. Introduction of creativity. Responsibility. Structures and programs. Training. Formats. Evaluation.
520			_aCreativity is becoming increasingly important for all businesses as competition intensifies because to act creatively is the best and cheapest way to get added value out of existing resources and assets. In this book, the author brings up-to-date the core concept of his book Lateral Thinking.
650		0	_983 _aThought and thinking
650		0	_986 _aProblem solving
650		0	_92269 _aCreative thinking
650		0	_92271 _aLateral thinking
942			_2ddc _cBK