000			02197nam a2200277 i 4500
003			MIUC
005			20200218150459.0
008			141127s2010 nyua|||| |||| 001 | eng d
020			_a9780312429270
040			_aMIUC _beng _cMIUC
082	0		_a306
100	1		_9232 _aKlein, Naomi, _d1970-
245	1	0	_aNo logo : _bno space, no choice, no jobs / _cNaomi Klein.
250			_a3rd. ed.
260			_aNew York : _bPicador, _c2010.
300			_a502 p. : _bill. b&w ; _c21 cm.
336			_2rdacontent _atext
500			_aIncludes index.
505	0		_aCh. 1. New branded world -- Ch. 2. The brand expands: how the logo grabbed center stage -- Ch. 3. Alt.Everything: the youth market and marketing of cool -- Ch. 4. The branding of learning: ads in schools and universities -- Ch. 5. Patriarchy gets funky: the triumph of identity marketing -- Ch. 6. Brand bombing: franchises in the age of the superbrand -- Ch. 7. Mergers and synergy: the creation of commercial utopias -- Ch. 8. Corporate censorship: barricading the branded village -- Ch. 9. The discarded factory: degraded production in the age of the superbrand -- Ch. 10. Threats and temps: from working for nothing to "free agent nation" -- Ch. 11. Breeding disloyalty: what goes around comes around -- Ch. 12. Culture jamming: ads under attack -- Ch. 13. Reclaim the streets -- Ch. 14. Bad mood rising: the new anti-corporate activism -- Ch. 15. The brand boomerang: the tactics of brand-based campaigns -- Ch. 16. A tale of three logo: the swoosh, the shell and the arches -- Ch. 17. Local foreign policy: students and communities join the fray -- Ch. 18. Beyond the brand: the limits of brand-based politics -- Ch. 19. Consumerism versus citizenship: the fight for the global common -- Ch. 20. Two years on the streets: moving through the symbols.
520			_aIt is a cultural manifesto for the critics of unfettered capitalism worldwide.
650		0	_9233 _aInternational business enterprises _xPolitical aspects
650		0	_9233 _aInternational business enterprises _xPublic opinion
650		0	_9234 _aBrand name products _xPolitical aspects
650		0	_9234 _aBrand name products _xPublic opinion
942			_2ddc _cBK