000			01666nam a2200265 i 4500
003			MIUC
005			20190618074916.0
008			150602s2014 enk||||| |||| 001 | eng d
020			_a9780749471026
040			_aMIUC _beng _cMIUC
082	0		_a658.8
100	1		_91892 _aRyan, Damian
245	1	0	_aUnderstanding digital marketing : _bmarketing strategies for engaging the digital generation / _cDamian Ryan.
250			_a3rd ed.
260			_aLondon ; _aPhiladelphia ; _aNew Delhi : _bKogan Page, _cc2014.
300			_a409 p. ; _c24 cm.
500			_aIncludes index.
505	0		_a1. So you want to go digital? -- 2. @first... think! -- 3. The build your channel -- 4. Is it working? -- 5. Are customers finding you? -- 6. Understanding social media. -- 7. Understanding e-mail marketing -- 8. Understanding mobile marketing -- 9. Understanding performance marketing -- 10. Understanding online public relations -- 11. Understanding content marketing -- 12. Convincing your boss to invest in digital marketing -- 13. What's next?
520			_aThe world of digital media is changing at a phenomenal pace. Constantly evolving technologies are transforming not just how we access our information but how we interact and communicate with one another on a global scale. It covers key topics such as search marketing, social media, Google, mobile marketing, affiliate marketing, email marketing, performance marketing, customer engagement and digital marketing strategies.
650		0	_9943 _aInternet marketing
650		0	_9523 _aSocial media
650		0	_9877 _aStrategic planning
650		0	_936 _aMarketing _xManagement
942			_2ddc _cBK