000			01558nam a2200253 i 4500
003			MIUC
005			20200203095402.0
008			141126s2015 mau||||| |||| 001 | eng d
020			_a9780133863277
040			_aMIUC _beng _cMIUC
082	0		_a808.06
100	1		_9208 _aStovall, James Glen
245	1	0	_aWriting for the mass media / _cJames G. Stovall.
250			_a9th ed.
260			_aBoston : _bPearson, _cc2015.
300			_a312 p. ; _c28 cm + _estudyguide (100 p.).
500			_aAccompanied by a Studyguide (ISBN 9781478467380). _aIncludes index.
505	0		_aCh. 1. Sit down and write -- Ch. 2. Basic tools of writing -- Ch. 3. Style and stylebook -- Ch. 4. Writing in the media environment -- Ch. 5. Basic news writing -- Ch. 6. Writing for print journalism -- Ch. 7. Writing for the web -- Ch. 8. Writing for broadcast journalism -- Ch. 9. Writing and images -- Ch. 10. Writing advertising copy -- Ch. 11. Writing for public relations -- Ch. 12. The writer and the law -- Ch. 13. Getting a job in the mass media.
520			_aOffers clear writing, simple organization, abundant exercises, and precise examples that give information about media writing and opportunities to develop skills as professional writers. With a focus on a converged style of media writing, and converting that style into real work, stays ahead of the curve and prepares for a future careers in the media.
650		0	_9209 _aMass media _xAuthorship
650		0	_9178 _aReport writing
650		0	_aAuthorship _9172
942			_2ddc _cBK