000			01652nam a2200253 i 4500
003			MIUC
005			20190617080301.0
008			150602s2015 enk||||| |||| 001 0 eng d
020			_a9780749473563
040			_aMIUC _beng _cMIUC
082	0		_a658.8
100	1		_91892 _aRyan, Damian
245	1	0	_aUnderstanding social media : _bhow to create a plan for your business that works / _cDamian Ryan.
260			_aLondon ; _aPhiladelphia ; _aNew Delhi : _bKogan Page, _cc2015.
300			_a277 p. : _bill. b&w ; _c24 cm.
500			_aIncludes index.
505	0		_a1. Getting started: how to create a compelling social media programme -- 2. Rules governing the relationship between search and social -- 3. How to budget for social media activities -- 4. Setting KPIs and measuring success -- 5. Understanding social media ROI, what matters and what doesn't -- 6. Why social media is central to customer experience -- 7. How to build social media team : how to pick the right suppliers -- 8. Understanding the relationship between online PR and social media -- 9. The future for social media and the vastly changing landscape -- 10. Risk assesment and risk management in social media.
520			_aDemocratizes knowledge of social media and promotes best practices. Answering questions such as "How do you create a compelling social media campaign?" "How do you build and engage with an audience?" and "Where is the link between online PR and social media drawn?"
650		0	_9943 _aInternet marketing
650		0	_9523 _aSocial media
650		0	_936 _aMarketing _xSocial aspects
650		0	_9877 _aStrategic planning
942			_2ddc _cBK