000			02058nam a2200265 i 4500
003			MIUC
005			20190614151612.0
008			150601s2013 enk||||| |||| 000 | eng d
020			_a9781492819936
040			_aMIUC _beng _cMIUC
082	0		_a658.8
100	1		_91888 _aKitchen, Tim
245	1	0	_aProfitable social media marketing : _bhow to grow your business using Facebook, Twitter, Google+, LinkedIn and more / _cTim Kitchen and Tashmeen Mirza.
260			_a[Nottingham] : _bExposure Ninja, _cc2013.
300			_a215 p. ; _c23 cm.
505			_aWhy social media? -- Integrating social media marketing in your business -- Big brand social media case studies -- Planning your social media campaign -- Creating a following -- The social networks -- Facebook -- Twitter -- Blogging -- Google Plus -- LinkedIn -- Social media tools – The good, the bad and the paid -- Listening -- Social media for lead generation -- Social media and SEO -- Measuring social media ROI -- Your social media plan -- Next step.
520			_aWhether it's building a targeted fanbase, selling more of your products & services or serving customers, every piece of your social media marketing campaign should be making you money. Combining the 'holy grail' marketing principles from some of history's most successful marketers with the very latest social media strategies gives savvy businesses of all size a chance to 'do' social media in an entirely new wayGone are the days of hopeful social media. The new era is about testing, measuring and profit. From the psychological triggers that make us buy; employing social proof to stand out; using (and faking) controversy to sell more or just simply demonstrating your true competitive advantage, profitable social media marketing is here.
650		0	_9943 _aInternet marketing
650		0	_91549 _aOnline social networks
650		0	_9523 _aSocial media
650		0	_936 _aMarketing
650		0	_91890 _aInternet advertising
700	1		_91889 _aMirza, Tashmeen
942			_2ddc _cBK