000			01940nam a2200241 i 4500
003			MIUC
005			20190613084755.0
008			150514s2011 si ||||| |||| 001 | eng d
020			_a9780470825396
040			_aMIUC _beng _cMIUC
082	0		_a658.8
100	1		_91859 _aTemporal, Paul
245	1	0	_aIslamic branding and marketing : _bcreating a global Islamic business / _cPaul Temporal.
260			_aSingapore : _bWiley, _c2011.
300			_a xvii, 324 p. : _bill. b&w ; _c24 cm.
504			_aIncludes bibliographical references and index.
505	0		_a1. Introduction -- 2. Why Muslim nations need to develop strong brands -- 3. An overview of Muslim markets -- 4. The nature and structure of Islamic markets -- 5. Building a brand strategy -- 6. Opportunities in Islamic brand categories -- 7. The future: opportunities in the Internet, media, and digital world -- 8. Challenges facing Islamic brands -- 9. Key success factors and strategies for aspiring Islamic brands -- 10. Challenges and key strategies for the building and marketing of non-Muslim brands to Muslim markets -- 11. Summary of power brand strategy programs for Muslim markets.
520			_aProvides a complete guide to building brands in the largest consumer market in the world. The global Muslim market is now approximately 23 percent of the world's population, and is projected to grow by about 35 percent in the next 20 years. If current trends continue, there are expected to be 2.2 billion Muslims in 2030 that will make up 26.4 percent of the world's total projected population of 8.3 billion. As companies currently compete for the markets of China and India, few have realized the global Muslim market represents potentially larger opportunities.
650		0	_9707 _aBranding (Marketing) _zIslamic countries
650		0	_936 _aMarketing _zIslamic countries
650		0	_9109 _aConsumers _xPsychology _zIslamic countries
942			_2ddc _cBK