000			03513nam a22002537a 4500
003			MIUC
005			20180516163558.0
008			141126s2010 nyu||||| |||| 000 | eng d
020			_a9781433111266
040			_aMIUC _beng _cMIUC
082	0		_a302.23
100	1		_9190 _aLogan, Robert K., _d1939-
245	1	0	_aUnderstanding new media : _bextending Marshall McLuhan / _cRobert K. Logan.
260			_aNew York : _bPeter Lang, _c2010.
300			_a389 p. ; _c23 cm.
504			_aIncludes bibliographical references.
505	0		_aCh. 1. "New Media" and Marshall McLuhan -- Pt. 1. Methodological consideration. Ch. 2. McLuhan’s methodology. Ch. 3. Five communication ages. Ch. 4. To what extent do the "new media" confirm or contradict McLuhan’s predictions? Ch. 5. The fourteen messages of "new media". Ch. 6. The "digital economy". Ch. 7. Scaffolding and cascading technologies and media -- Pt. 2. How the new media have impacted the media analyzed in understanding media (UM). Ch. 8. The spoken word: impact of "new media" on the spoken word. Ch. 9. The written word. Ch. 10. Roads and paper routes. Ch. 11. Number. Ch. 12. Clothing. Ch. 13. Housing. Ch. 14. Money. Ch. 15. Clocks. Ch. 16. The print. Ch.17. Comics. Ch. 18. The printed word sand books. Ch. 19. Wheel, bicycle, and airplane. Ch. 20. The photograph. Ch. 21. Press (Newspapers) and the news. Ch. 22. Motorcar. Ch. 23. Ads. Ch. 24. Games. Ch. 25. Telegraph. Ch. 26. The typewriter. Ch. 27. The telephone. Ch. 28. The phonograph. Ch. 29. Movies. Ch. 30. Radio. Ch. 31. Television. Ch. 32. Weapons. Ch. 33. Automation -- Pt. 3. The analysis of the new media not dealt with in UM: are mass media abating in influence? Ch. 34. Hybrid or convergent technologies. Ch. 35. The multifunction printer, photocopier, scanner, and fax. Ch. 36. The cell phone. Ch. 37. The personal computer. Ch. 38. The PDA. Ch. 39. Computer software. Ch. 40. The internet. Ch. 41. Email, instant messaging (IM). Ch. 42. Bulletin boards, usenets, listservs, and chat. Ch. 43. The world wide web. Ch. 44. Blogs. Ch. 45. Search engines plus Google and libraries. Ch. 46. Video conferencing and web-based collaboration tools. Ch. 47. Virtual reality (VR) and simulations. Ch. 48. Robots, bots, and agents. Ch. 49. Artificial intelligence (AI) and expert systems. Ch. 50. "Smart tags" and dataspace. Ch. 51. Enabling technologies not dealt with in understanding media -- Appendix 1. McLuhan’s methodology -- Appendix 2. The emergence and evolution of the world wide web and individual web sites.
520			_aMarshall McLuhan made many predictions in his seminal 1964 publication, "Understanding Media: Extensions of Man". Among them were his predictions that the Internet would become a Global Village, making us more interconnected than television; the closing of the gap between consumers and producers; the elimination of space and time as barriers to communication; and the melting of national borders. He is also famously remembered for coining the expression the medium is the message. These predictions form the genesis of this work where "Understanding Media" to analyze the new media McLuhan foreshadowed and yet was never able to analyze or experience.
600	1	0	_9164 _aMcLuhan, Marshall, _d1911-1980 _tUnderstanding media
650		0	_9166 _aMass media _xTechnological innovations
650		0	_9191 _aMass media _xHistory _y20th century
650		0	_9191 _aMass media _xHistory _y21st century
942			_2ddc _cBK