000			02020nam a2200265 i 4500
003			MIUC
005			20190531100926.0
008			150401s2014 -cn |||| |||| 001 | eng d
020			_a9780385679565
040			_aMIUC _beng _cMIUC
082	0		_a302.23
100	1		_91757 _aHermida, Alfred
245	1	0	_a#Tell everyone : _bwhy we share and why it matters / _cAlfred Hermida.
246	3		_aTell everyone
260			_a[Toronto] : _bDoubleday Canada, _cc2014.
300			_a264 p. ; _c24 cm.
504			_a Includes bibliographical references and index.
505	0		_a1. The news now -- 2. Why we share -- 3. OMG! I have to tell you -- 4. The daily we -- 5. Voices that rise above the noise -- 6. A nervous system for the planet -- 7. When consumers strike back -- 8. Truths, lies and rumours -- 9. The political power of a shared story -- 10. The way ahead.
520			_aEvery day more than 500 million messages are sent on Twitter, 800 million people share four billion stories, links, photographs and videos on Facebook. Every minute, 100 hours of video is uploaded to YouTube. And the flow is ever-increasing. In this new era of media saturation, what do we mean by “the news"? Is “the most trusted name in news" today a veteran anchor on television or an undergraduate tweeting from Tahrir Square in Cairo? The day before yesterday, news and information was scarce, coming from a few newspapers or broadcasters. Now, not only are we able to connect and collaborate to create our own media, but for the first time have access to a global audience. Together we can help to bring down governments or chasten international corporations. We can hasten the spread of gossip, rumour and lies. We can market our products more widely and efficiently than ever--if we take the trouble to discover why people share and to whom.
650		0	_9523 _aSocial media
650		0	_91758 _aSharing
650		0	_91759 _aPersonal information management
650		0	_972 _aDecision making
942			_2ddc _cBK