000			03005nam a2200337 i 4500
003			AU-PeEL
005			20191028101732.0
008			150309s2010||||cau s|||||||||||eng|d
020			_a9780470885598
040			_aAU-PeEL _beng _cAU-PeEL _dMIUC
082	0		_a658.872
100	1		_91711 _aAaker, Jennifer Lynn
245	1	4	_aThe dragonfly effect _h[electronic resource] : _bquick, effective, and powerful ways to use social media to drive social change / _cJennifer Aaker, Andy Smith ; foreword by Chip Heath ; afterword by Carlye Adler and Dan Ariely.
260			_aSan Francisco : _bJossey-Bass, _c2010.
300			_a1 online resource (xxviii, 213 p.) _bill. b&w.
504			_aIncludes bibliographical references and index
505	0		_aIntroduction: Why reading this book is worth the investment -- The Dragonfly Body. The System That Keeps It Airborne -- Ch. 1. Focus: How to Hatch a Goal That Will Make an Impact -- Ch. 2. Grab Attention: How to Stick Out in an Overcrowded, Overmessaged, Noisy World -- Ch. 3. Engage: How to Make People Connect with Your Goal -- Ch. 4. Take Action: How to Empower Others, Enable Them and Cultivate a Movement -- Onward and Upward You’re Flying! Now What?
520			_aProven strategies for harnessing the power of social media todrive social change Many books teach the mechanics of using Facebook, Twitter, andYouTube to compete in business. But no book addresses how toharness the incredible power of social media to make a difference.The Dragonfly Effect shows you how to tap social media andconsumer psychological insights to achieve a single, concrete goal.Named for the only insect that is able to move in any directionwhen its four wings are working in concert, this book Reveals the four "wings" of the Dragonfly Effect-and how theywork together to produce colossal resultsFeatures original case studies of global organizations like theGap, Starbucks, Kiva, Nike, eBay, Facebook; and start-ups likeGroupon and COOKPAD, showing how they achieve social good andcustomer loyaltyLeverage the power of design thinking and psychologicalresearch with practical strategiesReveals how everyday people achieve unprecedentedresults-whether finding an almost impossible bone marrow match fora friend, raising millions for cancer research, or electing thecurrent president of the United States The Dragonfly Effect shows that you don't need money orpower to inspire seismic change.
650		0	_9943 _aInternet marketing _xPolitical aspects
650		0	_9523 _aSocial media _xPolitical aspects
650		0	_9634 _aInternet _xSocial aspects
650		0	_91216 _aSocial entrepreneurship
650		0	_9113 _aSocial responsibility of business
650		0	_91551 _aSocial change
700	1		_4aut _91712 _aSmith, Andy, _d1968-
700	1		_4aut _91713 _aAdler, Carlye
700	1		_91714 _aAriely, Dan
700	1		_91715 _aHeath, Chip
856			_uhttp://ebookcentral.proquest.com/lib/miu/detail.action?docID=589081 _zClick here to view
942			_2ddc _cELEC