000			01694nam a2200253 i 4500
003			MIUC
005			20190527102037.0
008			150225s2015 caua|||| |||| 001 | eng d
020			_a9781285465074
040			_aMIUC _beng _cMIUC
082	0		_a806.06
100	1		_91683 _aHilliard, Robert L., _d1925-
245	1	0	_aWriting for television, radio, and new media / _cRobert L. Hilliard.
250			_a11th ed.
260			_aStanford : _bCengage Learning, _c[2015].
300			_axxi, 503 p. : _bill. b&w ; _c23 cm.
500			_aIncludes index.
505	0		_a1. The mass media -- 2. Basic elements of production -- 3. Format and style -- 4. Commercials and announcements -- 5. News and sport -- 6. Features, documentaries, and reality programs -- 7. Interview and talk programs -- 8. Music, variety, and comedy -- 9. Corporate, educational, and children's programs -- 10. The play -- 11. Professional opportunities.
520			_aOffers a thorough coverage of concepts, approaches, and techniques concentrates on the key media formats of commercials; news and sports; documentaries; reality programs; talk shows; interviews; music programs; corporate, educational, and children's formats; and drama and sitcoms. Presents basic information that writers need to know about production techniques, demographics, copyrights, and career opportunities. New material on social media allows today's students to understand the continued importance of clear writing and shows them how their digital skills can transfer to career opportunities.
650		0	_91684 _aBroadcasting _xAuthorship
650		0	_9209 _aMass media _xAuthorship
650		0	_9171 _aWriting skills
942			_2ddc _cBK