000			01814nam a2200241 i 4500
003			MIUC
005			20180516103330.0
008			141125s2014 maua|||| |||| 001 0 eng d
020			_a9781118622025
040			_aMIUC _beng _cMIUC
082	0		_a302.23
100	1		_9162 _aMcPhail, Thomas L.
245	1	0	_aGlobal communication : _btheories, stakeholders and trends / _cThomas L. McPhail.
250			_a4th ed.
260			_aChichester : _bWiley Blackwell, _cc2014.
300			_a326 p. : _bill. b&w ; _c25 cm.
504			_aIncludes bibliographical references and index.
505	0		_aCh. 1. Global communication: background -- Ch. 2. Development research traditions and global communication -- Ch. 3. The message: the role of international organizations -- Ch. 4. Public diplomacy: new dimensions and implications / Nancy Snow -- Ch. 5. The medium: global technologies and organizations -- Ch. 6. The Internet: the evolving frontier -- Ch. 7. American multimedia conglomerates -- Ch. 8. Stakeholders of multimedia conglomerates outside the United States -- Ch. 9. Euromedia: integration and cultural diversity in a changing media landscape / Alexa Robertson -- Ch. 10. Global issues, music and MTV -- Ch. 11. CNN: international role, impact and global competitor -- Ch. 12. The role of global news agencies -- Ch. 13. Arab media and the Al Jazeera effect / Lawrence Pintak -- Ch. 14. Toward globalization: the approaches and accomplishments of the four media giants in Asia / Junhao Hong -- Ch. 15. The role of global advertising.
520			_aExplores how multi-national communication and media conglomerates influence both audiences and policy makers around the world.
650		0	_9137 _aCommunication, International
650		0	_9163 _aCommunication _xInternational cooperation
942			_2ddc _cBK