000			01621nam a2200265 i 4500
003			MIUC
005			20190524101537.0
008			150219s2015 maua|||| |||| 001 | eng d
020			_a9781625274496
040			_aMIUC _beng _cMIUC
082	0		_a658.4
100	1		_91663 _aKim, W. Chan
245	1	0	_aBlue Ocean Strategy : _bhow to create uncontested market space and make the competition irrelevant / _cW. Chan Kim, Renee Mauborgne.
250			_aExpanded edition.
260			_aBoston : _bHarvard Business Review Press, _c2015.
300			_axxviii, 287 p. : _bill. b&w ; _c25 cm.
504			_aIncludes bibliographical references and index.
505	0		_a1. Creating blue oceans -- 2. Analytical tools and frameworks -- 3. Reconstruct market boundaries -- 4. Focus on the big picture, not the numbers -- 5. Reach beyond existing demand -- 6. Get the strategic sequence right -- 7. Overcome key organizational hurdles -- 8. Build execution into strategy -- 9. Align value, profit, and people propositions -- 10. Renew blue oceans -- 11. Avoid red oceans traps.
520			_aIt argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), defends that lasting success comes not from battling competitors but from creating "blue oceans"--untapped new market spaces ripe for growth.
650		0	_91423 _aNew products
650		0	_91664 _aMarket segmentation
650		0	_936 _aMarketing
700	1		_91665 _aMauborgne, Renée
942			_2ddc _cBK