000			01622nam a2200253 i 4500
003			MIUC
005			20190524084001.0
008			150218s2012 maua|||| |||| 001 | eng d
020			_a9780745650715
040			_aMIUC _beng _cMIUC
082	0		_a701
100	1		_91655 _aHowells, Richard, _d1956-
245	1	0	_aVisual culture / _cRichard Howells, Joaquim Negreiros.
250			_a2nd ed.
260			_aCambridge ; _aMalden : _bPolity, _cc2012.
300			_a346 p. : _bill. b&w ; _c25 cm.
504			_aIncludes bibliographical references and index.
505	0		_aPt. 1. Theory -- 1. Iconology -- 2. Form -- 3. Art history -- 4. Ideology -- 5. Semiotics -- 6. Hemeneutics -- Pt. 2. Media -- 7. Fine art -- 8. Photography -- 9. Film -- 10. Television -- 11. New Media.
520			_aThis book is about visual literacy, exploring how meaning is both made and transmitted in an increasingly visual world. It is designed to introduce the analysis of all kinds of visual text, whether drawings, paintings, photographs, films, advertisements, television or new media forms. It moves through differing theoretical approaches to visual analysis, and including iconology, form, art history, ideology, semiotics and hermeneutics. It also offers a shift from a theoretical to a medium based approach and comprises chapters on fine art, photography, film, television and new media. Providing an underlying theme about the complex relationship between visual culture and reality.
650		0	_91656 _aVisual learning
650		0	_91657 _aVisual literacy
700	1		_91658 _aNegreiros, Joaquim
942			_2ddc _cBK