000			01571nam a2200229 4500
003			MIUC
005			20180515111550.0
008			060705s2007 maua 001 | eng
020			_a9781405144124
040			_aMIUC _beng _cMIUC
082	0		_a302.2
100	1		_9132 _aNewsom, Doug
245	1	0	_aBridging the gaps in global communication / _cby Doug Newsom.
260			_aMalden : _bBlackwell, _c2007.
300			_ax, 153 p. _bill. b&w ; _c23 cm.
504			_aIncludes bibliographical references and index.
505	0		_aPt. 1. Global sources and systems of communication: concepts, economics and politics. 1. Organization of information. 2. Concepts. 3. Politics. 4. Economics -- Pt. 2. The cultural context in which information is received, interpreted and understood. 5. Nonverbal interaction: action, sound and silence. 6. Theories of signs and language. 7. Theories of symbolic interaction, structuration and convergence. 8. Theories of discourse. 9. Frames of reference. 10. Ethical issues. 11. Legal issues. 12. The roles of advertising and public relations. 13. Miscommunication and consequences. 14. Developing a worldview.
520			_aProvides the framework necessary for understanding the implications of communication in the global media marketplace. Using practical examples, offers students and media professionals an indispensable guide to mastering the art of international and intercultural communication.
650		0	_9133 _aIntercultural communication
650		0	_9137 _aCommunication, International
942			_2ddc _cBK